Writing articles is one of the best and most cost effective ways to promote anything in the online arena. It is through this that you can create product awareness and attract interested parties to your website. In this article, I am going to offer simple article writing secrets to help you impress your readers which is the key to get positive response from these people. Here’s what you need to do:
1. Research your target market. First step is to identify and know the people you’re writing for on a much deeper level. It’s not enough that you know their gender and preferences. In order to make your articles more impacting, you need to know their needs, demands, problems, and goals. You’ll easily be able to give these people what they want if you know exactly what they are.
2. Go with interesting topics. Obviously, your target market will only open your articles if they find your topics interesting or useful to their lives. What I suggest is that you offer them with guides or offer them with tips and techniques on how to do certain things or how to solve their problems the easier and faster way. It’s also a good idea to talk about the latest issues related to your niche.
3. Research your topics thoroughly. Gather as much information as possible about your chosen topics before you start writing. This is to make sure that you’ll be able to provide your readers will all the kind of information that they’re looking for. Read relevant articles (but do not copy them word for word), conduct surveys, and interview other experts. Your articles will sound more authoritative if they contain lots of valuable information.
4. Plan your content. You would want your articles to sound well thought out and very organized. You can achieve this by making necessary preparations. After doing your research, think of the most interesting angles of the topics that you’ve chosen. Then, list down the information you would like to discuss. Ensure that they’re closely related to your topic and that all of them are something that your readers would want to know about. Arrange them based on their importance. Use this outline when writing your articles.
5. Keep your readers in mind. Always remind yourself that your main goal here is to make your readers happy. You can do this by making sure that you effectively address their learning needs. Share as much information as possible to ensure that they’ll walk away well informed or empowered to do amazing things on their own. Also, give them great reading experience by writing simply and by making your articles readable and easy to understand.
6. Don’t do hard selling. You will not be able to impress your readers and you will not be able to get them to buy what you sell if you make your articles all about the products and services that you sell. Instead of pitching what you offer, focus first on educating these people. Earn their trust before you advertise.

Author's Bio: 

Sean Mize is an article marketing expert and coach. Here's one of his best
article written: Article Marketing for Blogging