As an online coach, it’s very important that you know how to reach out to those people who need your services. It’s also equally important to convince them that you’re very knowledgeable and that you have what it takes to help them in their current situation. You can make this happen by using articles on your internet marketing campaign. By writing articles, you’ll be able to attract your prospects who are most likely using the internet to get specific information. It is also through your articles that you can give your prospects a sneak peak as to how much you know about your chosen field.

Below are article writing tips that I would like to share with you.Follow these religiously so you’ll reap great rewards in no time at all:
1. Interview some of your potential clients. In article writing, it’s crucial that you know the people that you’re writing for. You need to know exactly what they want and their preferences so you’ll know the best way to write your articles. This is the reason why I suggest that you interview some of your potential clients. You can do this through forums that they usually visit. Just ask them about the specific topics and information that they’re looking for.

2. Stick with topics that are related to your coaching programs. You would want to make sure that you’ll only be able to attract qualified traffic or those people who are most likely to sign up with your coaching programs. This will happen if you talk about topics that are closely related to your programs. I would recommend that you focus your attention on the problems or goals that can be remedied or realized through your programs. Writing these types of topics will not only help you make your readers happy but will also help in showcasing your expertise in your field.

3. Keep it short. You don’t need to tell your readers everything that you know in one article. What you need to understand about these people is that they easily get bored. They’ll appreciate it if you discuss specific topics, if you consciously limit the scope of your content, and if you ensure that your articles contain no more than 600 words.

4. Avoid talking about your coaching programs on your article body. Although your main goal is to sell your services, you must not make your articles all about your coaching programs. Remember, when online users open an article, they expect to get useful, in-depth information and nothing else. So, give them what they want. If you do so, they’ll most likely to return the favor by staying longer in your website and later on, signing up to your newsletters.

5. Use conversational tone. Work on making your readers feel comfortable with you so they’ll consider signing up to your coaching programs. It will help if you write your articles in such a way that these people will feel that you do really care to help them out. Write as if they’re just in front of you to make your articles more powerful and more compelling.

Author's Bio: 

Sean Mize is an article marketing expert and coach. To read more of Sean's articles click here Article Marketing for Higher Conversion.