Article Marketing Techniques - How to Improve Your Page Rank

Every internet marketer knows that having an impressive page rank is the ticket to succeed in the online arena. If your website appears on the top search page results each time keywords related to your products are being used by your prospects, you have better chances of getting these people to give you a visit. Based on surveys, online users usually just pay attention to the first 10 web pages they see on the search results.

You can improve your page rank through article marketing. Here’s how you can make that happen:

1. Keyword research. First thing to do is to identify the keywords or phrases that are usually being used by your target market on search engines. You can do this by using reliable keyword suggestion tools offered by Google. After doing that, the next step is to identify other terms related to your chosen keywords. Using terms that are synonymous to the keywords that you’re targeting will help the search spiders in quickly analyzing the content of your copies. It will make this much easier for them to assign better page rank to your articles.

2. Offer new information. Be willing to spend time doing extensive research and try your hardest to produce articles that contain unique and fresh information. Google and other giant search engines will most likely to pay close attention to your articles if they offer real value to online users. I suggest that you give your target audience exactly what they want. Based on experience, people who are using the internet are usually looking for solutions to their problems, guides on how to accomplish certain things, tips and techniques, answers to their questions, and in depth information on their areas of interest. Offer them information that they don’t know yet and those information that cannot easily be found on other articles or web pages.

3. Optimize your articles. Make your articles search engine friendly by optimizing them using the most popular keywords in your niche and by writing them using several white hat SEO article writing techniques. Sprinkle your chosen keywords and their synonyms on your articles. Make sure that you put them on your title, on each of your paragraphs, on the first 90 characters, and on the last sentence of your article. Then, ensure that the keyword density is 2% or less. Optimize your articles without sacrificing their credibility and readability.

4. Write more articles. One of the proven techniques in improving page rank is building links for your website. You can do that by distributing your articles to directories and blogs. Each time you publish an article, you get at least one inbound link for your website through your resource box. As you know, the more links pointing to your site, the higher your page rank will get. So, I suggest that you write as many articles as you can and distribute them to all popular directories.