Here’s the truth; no matter how much traffic you drive to your website, you’ll still struggle in making sales if you can’t get your visitors to sign up to your email marketing list. Without their contact information, there’s no way that you can make follow-ups.

There are so many ways to get people to sign up. One of them is through article marketing. Before your prospects will entrust their contact information to you, they need to know that you’re not a spammer and that you can give them what they want – quality useful information.

Below are the tips to add more people to your email marketing list:

1. First step is to capture the attention of your potential buyers. Start by thinking of those topics that will grab your target market by the throat. Put yourself in their shoes and determine exactly what they want. My suggestion to go to forums that they usually visit. Read their conversations and I am pretty sure that you’ll get an idea about the type of topics that they find interesting. For best results, ensure that your chosen topics are related to your products or to the niche that you’re targeting. Also, ensure that your titles are catchy so you’ll be able to get your prospects to open your articles.

2. Earn the trust of your readers. As I said a while ago, your potential buyers will not subscribe to your list unless they like and trust you. So, show them what you’ve got to offer. Load up your articles with expert information that will wow them. I suggest that you share with them a slice of your expertise and offer them tips and techniques that they can make use of. Your goal here is to convince them that you’re a great source of valuable, high quality information.

3. Be friendly. Even if you’re knowledgeable in your niche, there’s no way that you’ll win the business of your potential buyers if they don’t find you likable. So, avoid sounding like a jerk when writing your articles. Be friendly and amiable all the time. Write the same way when you’re having great conversation with your friends. This will help in giving your audience great reading experience.

4. Send interested parties to your squeeze page. Insert the link of your squeeze page on your resource box. To boost your click through rate, ensure that your call to action is benefit-driven. Of course, don’t forget to offer free reports or newsletters. These can surely help in influencing the decision of your prospects.

5. Convince your prospects to sign up. Tell these people the benefits that await them should they sign up through your squeeze page. For example, you can tell them that they can expect exclusive discounts and that they’ll be the first ones to know about exciting promotions that you’ll be offering the future. Don’t forget to give them an assurance that you’re not going to share their information with other people.

Author's Bio: 

Sean Mize is an article marketing expert and coach. Here's one of his best
article written: Article Marketing Tips .