It is a well-known fact that the global pandemic has significantly affected almost all the segments, and the retail segment has not been left out. However, we must note that the retailers have been very resilient in their approach while planning new strategies to deal with the ever-changing situations and pandemic-induced norms. With the change in consumer behavior and the need to thrive in the market, retailers are turning towards technology adoption to fulfill the demands of the customers. CX is an important part of the retail segment.

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CIO Bulletin is an interactive, preeminent leadership platform serving as a central resource for information on Business & Information Technology (IT) leaders and their entrepreneurial ventures.