Many businesses provide customers with a high quality product and excellent customer service. However, despite this, they still end up failing. There can be many reasons why such a company may fail. In the end, however, it tends to all boil down to marketing. If you don’t have solid marketing that works, your product will never reach the consumers that would buy it. Below are five things you need for leading a successful marketing campaign.

A Marketing Plan
First, before you craft an upcoming marketing campaign, you obviously need an overall marketing plan for your company, products and brands. A marketing campaign is one small piece of an overall marketing plan. It must come second. The marketing plan should outline your overall marketing strategies for your company such as how to reach your target market.

A Goal
Think of launching a marketing campaign as going to war. Any military campaign has extremely well defined goals such as conquering a certain piece of geography. The goals for your marketing campaign should also be as well defined. For example, you may have the goal of selling a certain number of units or obtaining a certain number of new customers.

A Budget
One area many companies go astray with their marketing campaigns is budgeting. The Small Business Administration suggests that small businesses only spend 7 to 8 percent of their gross revenues on marketing. Going over budget is a huge risk that can eliminate the profit produced by a campaign.

Research and Development
Much like a new product, a new marketing campaign shouldn’t be launched without a decent research and development phase. Some advertisements may seem like great ideas but may have completely unintended consequences once they actually reach the eyes and ears of consumers. They may even drive consumers away. This is why you need a period of testing and research to work out the kinks.

Production Capability
You also need the ability to produce great ads to run during your campaign. Creating an advertisement isn’t easy. It takes a lot of technical know-how. You may consider outsourcing the production of your ads. However, that may be too expensive for many small businesses. In that case, you may need to invest in the equipment and software necessary to produce your own ads. If you want to produce a video advertisement, for example, you may want to obtain final cut pro color grading software.

Overall, running a successful marketing campaign requires a lot of time, some monetary investment and hours upon hours of hard work. If you don’t make the effort to plan out your marketing campaign methodically, you could end up with a dud. That, in turn, could mean that consumers never purchase your products.

Author's Bio: 

Lizzie Weakley is a freelance writer from Columbus, Ohio. She went to college at The Ohio State University where she studied communications. In her free time, she enjoys playing with her Husky, Snowball, camping, and binging on Netflix.