Recently Google announced separate amends for desktop and mobile in its search quality updates. Hence the fact that today there are difference between desktop and mobile results which is a well-known fact among all marketers by now.

4 differences amid mobile update and desktop search result

There are a couple of differences when it comes to mobile update and desktop search result. Of these the top 4 differences which are the simplest to explain and understand and has the potential of affecting a business the maximum, both at present and also in the future are as follows:

  • Local search results- A major difference that occurs when searching on Google from a mobile handset is in its local search results. Every Smartphone comes with GPS (Global Positioning Satellite) location technology. Google used its business profile listings through Google Business/Google Places to show businesses spots within the geographical area that a person is searching within. The local listings show up before organic search results do while viewing Google on mobile phones. Such listings will largely improve local businesses that cannot fight with bigger chain stores of the organic search settings. Besides, these local listings offer users with literally one-click connect choices which will connect users instantly with their search options through social media, phone or email. The manner in which users relate with mobile devices’ internet searches will continue in expanding and the listings related to local searches will continue to play a major part in that evolution.
  • Bounce/CTR rate penalty- The way people relate with businesses when it comes to a mobile handset is different compared to how they operate on a laptop or desktop. In fact when users utilize a Smartphone to locate a business, they generally look for information like email, address, phone number and hours of operation. This indicates that a mobile website that is nicely designed needs a visitor to stay on the web page only for a few seconds. On a standard website, a visitor views the site only for some seconds then they exit the page without going deeper hampering desktop website rankings in the process. Here is one means by which mobile site rankings vary as the Bounce Rate and Click Through Rate starts getting valued differently owing to the huge difference of the search tendencies on desktop/laptop and a mobile phone.
  • Search results that are auto-complete- What most people fail to realize is that there are search engine results before searching their keywords. In fact when a person is logged in to a profile which is associated to search engines, their searched results may vary depending on their activity on that particular profile. Search engine giants know that the higher information they possess regarding a business, the more precisely they can return search results which are pertinent. A key reason why Google will continue remaining a stake holder in the world of search engines is its excellent invention- Google+. Profiles on Google+ offer Google access to an enormous portion of a person’s search history, friends and details of social life which they then utilize for re-targeting them with custom search results and advertisements. Based on a person’s search history while logging into Google+, Google will offer them suggestions automatically while they type their search query even before they submit their search request. In fact what most businesses fail to understand is that these are search engine results solely based on the user and these are what become visible first, even before real search results. The best part they will achieve is a fine website optimization, best Pay per Click campaigns as well as a thorough local listing network.
  • Mobilized content pointers within mobile search results- As user’s activity differs largely among mobile device searches and desktop internet searches, mobile optimized sites will soon be informed in the mobile internet searches. It is this factor that will put companies having non mobile-friendly sites at a big disadvantage compared to companies that appear in search results of mobile phones. Such indicators will show researchers clearly that the results which are presented to them are readable easily on their phone or specific results will need zooming and scrolling depending on the fact that the same has not been optimized for Smartphone or mobile devices.

This shows the relation between mobile update and desktop search result. For a detailed understanding it is best to get in touch with an expert who offers professional SEO services.

Author's Bio: 

In this article Sophia Smith has elaborately explained on the 4 key differences amid mobile update and desktop search result. She has also laid emphasis why it is best to get in touch with an expert that offers professional SEO services in this regard.