Imagination is more important than knowledge.” — Professor Albert Einstein

Our Power of Imagination IS our Fortune! Let me tell you why I believe this statement.
The lecturer Neville Goddard speaking on October 6th, 1969 in Los Angeles told his audience, “Your life is nothing more than the out picturing of your imaginal activity, for your imagination fulfills itself in what your life becomes.”

What does that mean? Goddard’s lecture was titled “Believe It In.” “The last year that Robert Frost was with us,” Goddard told his audience, “he was interviewed by Life Magazine and said: ‘Our founding fathers did not believe in the future, they believed it in.’ This is true,” Goddard went on to say. “Having broken with England, our founding fathers could have established their own royalty here by making one of them king, thereby perpetuating a royal family. They could have chosen a form of dictatorship,but they agreed to imagine a form of government that had not been tried sinc3e the days of the Greeks. Democracy is the most difficult form of government in the world, yet our founding fathers agreed to believe it in. They knew it would take place because they knew the power of belief — the power I hope to show you that you are, tonight.”

On April 10th. 1968. Goddard told his audience to use the technique he called “I remember when” to bring into existence the life they desired. “Look at yourself in the mirror and dare to see radiant health and happiness reflected back to you. Then say within yourself: ‘I remember when my reflection was so different. Persist in seeing your new image….”

Yes, we’ve got work to do, a dreamy imagination isn’t the answer, so the next step is Imagineering the dream into a practical set of steps designed to take us to that place in our imagination we imagine which is, I can tell you from my own life experiences, going to require an ability to flexibly create and adjust , to tweak your goal many times and to frequently extend deadlines.

H. Bernard Wechsler in an article called “The Power of Suggestion,” asks the question, “Is the power of suggestion real?” and answers in the affirmative that yes, it is real. Wechsler says the Corpus Callosum [a thick band of nerve fibers between our Left and Right Hemispheres], plus the Hippocampal Commissure and Anterior Commisure are the “cell phones” that permit communication between the two halves of our brain. The Corpus Callosum, he says, is not fully operational or “fully firing” until we’re about 20 years old.

Our moods, he points out, lead us toward where we want to go and he quotes the father of suggestion and autosuggestion Emile Coue’ as saying, “When reason is at war with IMAGINATION, imagination always seizes the day.” In another article, ‘SPEED READING: affirmations,” Wechsler illustrates Coue’s principle by writing that “if your left brain wants to study and your right brain is flashing mental movies ofpartying, playing ball or sex — guess who wins?”

Coue’ also saw the reverse of conflict when he wrote that “When the will and imagination are in harmony, agreement, one multiplies the power of the other, and resistance will be overcome.” In other words Coue’ “believed in the power of emotion and instinct — (limbic and reptilian brains), to motivate our logic and reasoning (neocortex), to obtain our burning desires.”

“Our subconscious mind is ruled by our Limbic System, mainly our Amygdala and Hippocampus, and controls habits, feelings, and intuition,” Wechsler writes, “while our conscious mind dominates our logic, language, sense of order,” and so forth.

The key point he says is that “our subconscious follows the behavior with the strongest emotional payoff. FUN must trump logic….” Wechsler says “not even 10% of all decisions are wholly logical,” adding that “We respond to what makes us feel the most REAL and ALIVE. If bad things are fun, and work is associated with boredom and drudgery, guess where our brain takes us?” he asks.

The mother of memory is repetition and repetition is “a key chromosome of the Power of Suggestion. Whatever our subconscious hears and sees often enough (with feeling) becomes a goal.”

“The Power of Suggestion is based on PASSION,” Wechsler says. “Strong emotion is the primary language of our subconscious.” What is required, he claims, is “Words and pictures that suffuse our mind through FEAR or its opposite — BURNING DESIRE for a goal with all its benefits, requires the fuel of our Limbic system to attract and be attracted to the right people, ideas and money.”

In other words, “Imagination creates the words and pictures, and Emotion, the fuel to continue until we obtain all the benefits promised.”

The windows of opportunity for implanting suggestions is just before we fall asleep and just before we awaken. These are what Wechsler calls “twilight moments.” The #1 affirmation? Coue’s “Every day in every way, we’re getting better and better.” The word “we” rather than “I’, he says, was Coue’s favorite wording of his affirmation. “Coue’s original ideas on auto-suggestion permit us to be ‘autodidactic,’ our own life-long instructors for personal growth,” Wechsler notes.

You’re taking an exam. See the paper you get back marked with an A. Enlist your reptilian complex and limbic system to support learning by feeling excited and successful. Act AS IF you already had the results of your goals. Congratulating ourselves for even minor successes engenders more of the same. “Never minimize the power of feeling to influence the outcome we seek,” Wechsler writes. Coue believed that “our brain heard and recorded every word from our mouth — the negative ones that insulted our self-esteem caused failure and illness.”

In another article, Wechsler suggests the affirmation, “If I Can — I Must — And If I Must — I Will!” Attitude, he says, is everything — followed by effort.

One technique of Coue’ I’m not familiar with and that Wechsler mentions is the “buzzing of the bees.” You stand in front of a mirror and look at yourself, then close your eyes. If the injured or painful area is on your left, use your right hand and vice versa, to touch or point at it. Repeat over and over, “It’s going, going, going,” ending with “gone!” Then add, “It is so.” After that, “mentally visualize excreting (urinating), the unwanted condition or pain.”

Dr. Jonathan Smith said “relaxation is a form of Cognitive Restructuring,” and Wechsler suggests combining Coue’s “Every day, in every way, we’re getting better and better,” with breathing form the diaphragm (in sync with its pulsations). Calming our system is much preferred to our usual first impression, over-the-top reactions which is “like using a cannon to annihilate a fly on the table,” our activated hormones raging on with no place to go.

“Choose what you will,” Coue’ once said, “and let your imagination bring it to you.” As Henry Ford claimed, “If you think you can, or you think you can’t — you’re right." Have enough faith and confidence in your future to believe it in!

Author's Bio: 

James was a television broadcaster in Texas for many years. He has been an anchor, talk show host, and feature story reporter. He taught TV News at three universities. More about James can be found at and to schedule an appointment or ask a question about this article write