Every person who ever went out and bought a drill, did not buy it because they needed a drill. They bought it because they needed a hole. This simple adage is the key to building your business.

It really struck me one day when I looked back at the reason why I became a network marketer in the first place. At the time, I had a very stable job, lived in a nice house with my wife and our four children and was making over $100,000 a year. Sounds pretty sweet, right? The problem was that I was working over 60 hours a week and as I looked at my future with the company, in 5-10 years I would still be working those hours and making the same amount of money. I had very little time with my family and I was so tired that the time I did spend with them was not quality time.

I was approached by a very good friend of mine who had just started a new business venture that he wanted to share with me. In the past, anytime anyone had approached me with a business opportunity I would hardly give them the time of day. But this was a close friend and he seemed so excited about it that I felt I owed it to him to take a look. So I took 20 minutes out of my already packed day and watched his recruiting video. By the time it was over, I found myself as excited as my friend was when he introduced it to me. It was very professionally done, as they all are, and got me excited about the possibility of making a huge residual income and being able to spend more quality time with my family. I got online and did some research about the company, determined that it was a legitimate business, called my friend back and got signed up as a consultant.

The next day, I sat down and wrote out my goals and my plan for achieving financial freedom. Man was I pumped! I made my list of warm prospects and started making my calls. Over the next several weeks, I called all of my warm prospects with what I thought was some pretty good success. The majority of them were willing to take a look at the video and let me know what they thought. I’d follow up with them after they had watched it and answer any questions they had. Many of them seemed very interested in the company and the product we were selling, but wanted to do a little more research. Great, I thought, they would researched the company just like I did and then surely they would and sign up. In no time at all, I would be living the sweet life, right?

A week passed, no one signed up. I called and talked to a few people and left messages for others. Surely they saw how easy this was going to be. Another week passed and still no sign ups. I called again and left messages and received no return phone calls. What was I doing wrong? I had done everything my up line had told me to do with zero success.

Then it dawned on me, I could have the best drill available in the world today, but if the people I was trying to sell it to didn’t need to drill a hole, or didn’t know how to operate a drill, they would not buy it. The same was true of my business opportunity. The people I was talking to were not looking to open a business. Many of them were interested and intrigued by the money making potential, but had no idea how to build a network marketing organization. I was showing them the best drill available, but they had no idea how to operate it.

More determined than ever, I set out to find a system that would attract people that needed a hole and give them all the information they needed to drill that hole. I went to the internet and began searching. Before long I found someone who was doing exactly what I was looking for. I contacted him via e-mail and started using the techniques he was using to build his business. I followed the blueprint he laid out and soon discovered that it worked. I now had leads contacting me wanting information on how to build their business. Most were already involved in a network marketing business and not seeing the success they were hoping for. They had the drill, but did not know how to operate it. Others were looking for a way to escape their job and live a better lifestyle. Through the system my mentor had provided me, I was able to help both types of people get what they wanted. By doing this I have been able to get what I was looking for when my friend first approached me.

If you would like to learn more about me or how an online marketing system can benefit your business, check out my resources below.

Over $225,000 added to your bottom line and 4,120 people added to your down line in just 14 months is nothing to sneeze at. Yet, this 25-yr old "unknown" rookie network marketer claims he can show any knuckle-head how to repeat these results. And thousands already agree. And if you don't agree that his SYSTEM is the quickest and laziest way to build your network marketing business, then you get double your money back. Is this guy stupid or just plain brave?

ElectricMLM.net My online marketing system
MLM The Easy Way My training blog

Author's Bio: 

Troy Anderson is an accomplished salesman and networker with over 15 years experience. He and his wife live in Omaha, NE with their four adopted children and their grandson.