Each day, as we explore the major search engines, it boggles the mind to see the array of new websites showing up on the Internet. And of course, each one excitedly shares interesting new products, services and talents. Yet, one of the most important ingredients for a successful site often goes unnoticed. That ingredient is the intention behind the words written on a website. In fact, few people realize that the words they choose for their website has far greater impact than what they are actually saying. It is the vibration behind the words one chooses that really makes a website succeed.

Never Underestimate the Power of Words

Today, everyone talks about the Law of Attraction. We hear about it on Oprah, we read about it in the Secret and we all want to utilize this law to our advantage. What exactly is the Law of Attraction? Without going into detail, in a nutshell, the Law of Attraction states that a person's words and thoughts create their world. In other words, your thoughts and words determine your experience. And so, while many think that it's their Webmaster that will help them succeed on the web, getting a site created and optimized is only one small segment of realizing success on the web. Of course, it's obvious that a good webmaster knows many ways to design and optimize a website, which gets more people to visit, but that doesn't mean it's going to bring in more business. Getting new business isn't about getting a lot of visitors; it's about converting visitors into customers. And that's where choosing the right words and the right vibration for your website comes in. The vibration, or as some people call it the "vibe" others get from your website is the real secret to success.

What Type of Vibration is Felt From Your Message?

We've all heard the expression about words having power and of course that's very true. However, words carry a tone and the success of many websites depends upon what type of tone is behind the words. You see, the tone is the underlying positive or negative message that is felt from each word written and when those words come across from a company or an individual that has real conviction about their message, visitors can feel it. You simply can't fake it, because even if you think you're saying what people want to hear, the vibration of the person and their intention beneath the words comes through. To get it right, you have to not only have integrity about your product or service, but you also must pay careful attention to what you really feel about what you're saying.

The Importance of Design In Combination with Effective Copy

At this point, I do want to interject one thought about web site design. I don't want anyone to think that because I'm a writer, I don't place great importance on the design, graphics, layout and optimization of a website, because that isn't true. I have great respect for webmasters and their enormous creativity. There would be no Internet without their tremendous gifts and talents. My point is that if you have a beautiful site and a poorly conveyed message, it will definitely detract from your product or service. Conversely, if you have a beautiful message, but the design of your site is poorly constructed, it will impact on the way people view you and your product or service. In brief, to get your message across effectively, it all has to work together in harmony, because one without the other won't be effective.

Tips for Effective Web-Based Communication!

As you prepare to put your site online or if you're in the process of revamping your website, there are a few significant points to consider when creating your copy:

1) Some people will love what you have to say, while others may think it's awful. Don't let that be of any concern to you, but instead focus on getting your intended audience to appreciate what you have to say.

2) It is never necessary to bash your competition in order to succeed. You just need to show why you have something of value. In other words, never use negative or pessimistic language in your copy.

3) Write your message as if you were speaking to someone that you truly respected and valued and that's what will come through.

4) Since everything changes, be willing to progress by changing the content on your site periodically. Let your copy reflect your own professional growth.

5) People are more attracted to enthusiasm than they are to apathy so instill passion and enthusiasm in your copy. If you're not excited about what you have to say, you can't expect others to feel enthusiastic about what you're sharing.

If you really want to understand the power of your words, there is a report by Dr. Masaru Emoto, a Japanese Scientist who tested the power of specific thoughts and words directly on water. In Dr. Emoto's well-known experiment, he used music and visual images to stimulate water samples. He also exposed water to words written on paper. As a result, the water became imprinted with the energetic resonance of the words applied to it. Dr. Emoto proved that by taping words to bottles of water and taking pictures of the water before and after the words were applied, the water became congruent with the frequency of the vibration and the intention of the words. Just imagine the impact your words can have on the world when you consider the impact words have on water. To realize the full potential of your web site, bear in mind that without carefully choosing the tone and vibration of your content, your site will have little influence on the web and little impact on your business.

Author's Bio: 

Charlene Rashkow brings 15 years of experience as a Writing Stylist and Author to her creative efforts as a freelance business writer/consultant. She has successfully helped companies and individuals reach their objectives by writing outstanding website content, press releases, bios, articles of interest, letters, business plans, resumes, and all other forms of marketing material. To speak with Charlene you may contact her at www.allyourwritingneeds.com or write her at info@allyourwritingneeds.com. You can also call her directly at (310) 514-4844