You'll excuse me, dear readers, as I indulge in a little rant. This article is actually about personal power, but it began as a rant about certain marketers, and marketing practices. I've included the entire article so you can see the evolution of my thoughts.

Marketing is changing. The old methods of simply hiring a copywriter to stir people up is no longer working as well as it used to. That's because people are getting sick and tired of hype, guile, and duplicity. More and more people are demanding openness, transparency, and honesty.


I have had it with the Law of Attraction marketing crowd. Fellows, I am very glad that you have a Porsche or two in your garage, that you live in your pajamas, and that when you get up in the morning, you turn on your computer and watch all that money coming in.

But if that’s the case, why are you inundating me with emails and offers and courses and seminars? If you are already so rich, then why do you want the keys to my bank account?

Apparently, there are so many “experts” out there applying the Law of Attraction, that the rest of us look like dummies in comparison. Reading the emails that pour into my in-basket every day (actually, I’ve evolved to just deleting them), I feel like I’m some poor dumb schmuck who just doesn’t get it! Have you ever felt like that?

Over the past several months, my contracting business went down the tubes, and I am looking for another job. So when the bills come due every month and I have to dip into my savings, I DO feel poor, even though I have enough money to buy a couple of Porsche's if I wanted to. But I have no interest in Porshe’s. If somebody gave me one, I’d drive it around for a few days and probably sell it. I’ve never understood why people get so excited about expensive cars; apparently, it’s some sort of status symbol to tell the world that you’ve “made it,” whatever that means.

I’ve always felt that there is something seriously wrong with me because I feel no need whatsoever to toot my own horn and tell everybody what a great guy I am. That makes me a crummy marketer, I know that.

I am interested in the Law of Attraction and other universal or natural principles not because I want to make money, but because I want to know how and why the universe works. I like to tell people how I’ve used these principles in my life, and how they relate to the broader subject of consciousness and it’s relationship to the material world. I’ve thought about these subjects for most of my life and I want to inspire people to see their greater potential, by reminding them of their inherent spiritual nature.

However, there are lots of people – marketers mostly -- who are interested in the Law of Attraction merely as a money-making tool. (That’s like using a Ferrari to crack a walnut.) Many of these people have made quite a lot of money, not by selling a product, but by playing on the excitement surrounding LOA, and attempting to convince you that they can make you rich. I have concluded that a very successful formula for making money goes like this: convince others that you can make them rich, and sell them some product or service – regardless of whether the product works or not. Some of the products I’ve seen from these guys, like “Mastering Success Secrets” or “Income Treasure Chest – Discovering Your Secret Fortune,” or “Limiting Beliefs Buster,” are nothing more than a combination of marketing “keywords” designed to stir up your emotions.

Who are the people writing these things anyway? The Limiting Beliefs course was written by someone who looks under 30 – does this person really think that they have a foolproof method for eliminating your limiting beliefs? That displays a level of ignorance of the human psyche that is simply astonishing. But it might be a good money-maker, and apparently, that’s the major consideration.

(continued in Part 2)

Author's Bio: 

Kenneth James Michael MacLean is a freelance writer, books editor, and web developer. Ken has written 8 books, dozens of articles, and produced two movies in the area of self improvement and spirituality

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