There are few phrases that can create an immediate emotional response as reliably as the phrase 'multi-level marketing'. It conjures up images of people in suits sidling up to you in the shopping mall, engaging you in overly familiar
conversation and thrusting a business card or information pack in your hand!

Being a self-confessed MLM survivor, I have lived through the bad old days of cold contacting and it's safe to say I shan't be revisiting those experiences. I've had it with people crossing the road to avoid me - and this was my family I'm
talking about. It was like banging my head against a brick wall - it was nice when it stopped.

So is the fault with the MLM concept itself? Is MLM just something that is doomed to NOT do 'what it says on the tin' from here to eternity?

Actually, that's not the problem. There are hordes of good clean living folk who have made fabulous incomes through MLM. It's just that I'd never been one of them. I used to think I was in the business withe the sole purpose of making other people look successful.

So I don't do cold calling and yet I'm still involved in Multi-Level Marketing? Has my brain been fried by microwaves emitting from my cellphone? Don't think so, though I can't be sure. Put quite simply, I am done with trying to foist my business opportunity on people who have zero interest. I have as much chance of sponsoring them as a car salesman has of selling a car to a person he randomly picks out in the street. Who does a car salesman spend his time trying to sell to? The person who walks into his showroom. Bingo!

I suddenly realised I needed my own version of a 'showroom' - somewhere that ONLY interested parties would venture. Become the hunted rather than the hunter.

That was all well and good, but where could I find one? I only wanted to talk to people actively seeking Home-based businesses and/or MLM opportunities - not every man and his dog!

Thankfully, and quite by chance I heard of a remarkable MLM lead generation program for compiling lists of like-minded people, that gives me fantastic time leverage. You can't be an MLM survivor without good mlm lead generation - that's a given, I'm afraid. After some healthy early scepticism I can now sponsor people into my MLM businesses who have a genuine interest - folks coming to me rather than me badgering them. Now that IS Magnetic Sponsoring! I can then give and occasionally sell them extra marketing tools that will truly help them. What's even better is that this can all be achieved on a budget.

So next time someone in the Mall starts asking what you'd do with an extra $1000 a month - RUN FOR COVER! He IS using Magnetic Sponsoring. Only problem is, you're both polarised 'North' - and we all know what happens then!

Author's Bio: 

Alun Maxwell, of www.MLM-Prospecting-Online.com has been involved in the MLM industry since the early nineties, having spent many years in sales. These days he can take things a little more easily, working at his online businesses or as a freelance corporate roleplayer - working with many blue chip companies on their executive training programs.