Article Title: How to Use and Write Press Releases as an Internet Marketing Strategy (Updated)
Author: Craig Lock
Category/Subject: Internet Marketing, Press Releases, Writing
Web Sites: and

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We hope that the following article may be informative and
helpful to your e-zine readers, or on your web site. If it
helps others "out there" in any way, then we're happy. This
article (as with all my articles) may be freely published,
electronically or in print.

"We share what we know, so that we all may grow."

How to Use and Write Press Releases as an Internet Marketing Strategy

Thought I'd share a bit about using press releases as an
internet marketing tool, based on our past experiences in this area of internet marketing...

We here at Eagle Productions (NZ) have done quite a bit of
research on press release services recently and we have used them
reasonably frequently to "spread the word" about our various
sites and activities from here in far-off New Zealand to our
biggest market (by far), Americans. From this we find doing
press releases to be quite effective.

While it's hard to quantify the precise results of press
releases, one thing just seems to lead to another (and
usually leads to valuable "contacts and exposure" -
"exciting, naughty and nice!")...and I do find submitting
them to be a most effective form of advertising in the "on
and off-line world". In getting your "brand known", which is the first step.

Together with submitting my articles to
announcement lists, like Shelley Lowery's Article Announce,
Free Content, Bill Platt's Free Ezine Content, Free Reprint
Articles, ReadMyArticles, Netwrite-Publish-Announce, FreeWrites,
Article Submission and Publisher Network. That is our MAIN internet
marketing strategy.

A quick word of advice in writing press releases... It is
vital that the press release about your business is
newsworthy and try to capture attention with a good "catchy"
headline. Make it "spicy and add 'zing' (like KFC) to make
it sizzle!" Write simply and ask yourself this important question.
What is the PURPOSE of your press release... and what specifically is the brief message you wish to get out about your service or product,

Also you can send your news release by "snail mail" or by
e-mail. We do all our submissions to these services via

Over the years we've had a number of releases about our activities
here on the other side of the world published by PR Web,
which is a free service ("cheapskate"!)... and traffic to
our sites mentioned has already substantially increased.
Their web address is:

PR Web recommends adding a link back to them to add
credibility to your web site - good idea, I think!
We've used them regularly over the years and they provide a great service. Incidentally, we have a recent press release up there at in case
you want to have a look at our format)

The Prudential Press Agency, as well as the Comitatus Group also offer a FREE press release service.
Their web addresses are: and

Other Press Release services we've used in the past are: They are mainly for corporate
businesses, but check them out. Also Xpress, who distribute
news releases by e-mail. (Their address is

You may also try and FastPitch.

We have nil connection with these news distribution services,
but have found them all to be effective in increasing "hits" on our web sites through "more brand recognition" after a news release..

Finally, check out "free press releases" on Google for others that may appeal to you.

You don't have to leave writing press releases to professionals who charge a fortune. You know more about your business than any other person, so there is no reason why you can't write your own press releases with a bit of effort and using your creative imagination. It's FUN.. Use press releases to get the word out about your web site, product or service. It does take quite a bit of time and effort, but DOES WORK in bringing in traffic,
which is the first step to ONLINE SALES.

A last word on the subject of press releases...
I don't think you need to be a writer to write good
press releases. (In fact, it may work against us, as we writers do
tend to "waffle on" a bit and sometimes I don't write in
sufficient "business-speak".) My advice is just write in
your own "natural" style - light, easy and relaxed, the way you talk.
The one in which you feel MOST COMFORTABLE...
as I've tried to do in this article.

Use the 'KISS' principle ( keep it simple, superman/woman"). Don't take life too seriously and have FUN exercising your creative juices in writing your own press releases.

Hope this may help you readers "out there" in cyberspace, as
we at Eagle Productions and our associates learn something
new about on and off-line promotion each day.

"Success is a PROCESS of sharing (knowledge, insights,
wisdom and experiences) with others; it's a way of travelling and not simply a matter of arriving at a destination."

You CAN do it

Take pleasure in the journey.

Eagle Productions ("Incorrigible Encouragers/People-builders and Infopreneurs")

All proceeds go to needy and underprivilileged children - MINE!

"Another good thing about being poor is that you won't have your children and grandchildren squabbling about your estate."

"Give a man a fish and he will eat for a day.
Teach a man how to fish and you get rid of him every weekend."


Author's Bio: 

Eagle Productions ("Incorrigible Encouragers/People-builders and Infopreneurs")