This book review is part of a series that covers the topic of Seminars and Workshops. Seminars & Workshops in self improvement allow people to learn the skills and techniques necessary to succeed, while networking with self improvement enthusiasts and experts. Jenny Hamby is the Official Guide to Seminars and Workshops.

How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences, by Howard L. Shenson, is a valuable resource for people interested in Seminars and Workshops, and it is available through and Barnes & Noble.

Book Description

A complete guide to succeeding in today’s burgeoning seminar business—from developing a program and market testing, to pricing, promotion, advertising, and more! How to Develop & Promote Successful Seminars & Workshops The adult education business—seminars, workshops, classes, conferences—is one of the fastest growing industries in the country and, for many, extremely profitable. Now, Howard Shenson shares proven-effective, research-based strategies responsible for filling more than one million seminar seats, to allow anyone with marketable knowledge to succeed in the seminar business. You’ll learn:

  • How to select a marketable subject and test market any seminar for about $1,000 or less
  • How to develop a dynamic program and effective program materials
  • How to create a powerful, registration producing marketing strategy and design winning promotional materials
  • How to assess promotional effectiveness and fine-tune marketing to increase sales
  • How to evaluate and choose where and when to conduct your seminar or workshop
  • How to select hotel and conference facilities
  • How to price your program to ensure maximum registrations/profitability
  • How to develop or obtain program materials and how to add to your profits through back-of-the-room sales of products and services
  • How to creatively select and rent mailing lists, and maximize your direct mail response while reducing marketing expense
  • Author's Bio: 

    This book review is part of a series that covers the topic of Seminars and Workshops. The Official Guide to Seminars and Workshops is Jenny Hamby. Jenny Hamby is a Certified Guerrilla Marketer and direct-response copywriter who specializes in promoting seminars and other information products. She works primarily with speakers, trainers, coaches and experts who want to use information marketing to create new revenue streams and reach a wider audience. Her multi-channel marketing campaigns have netted response rates as high as 84 percent … on budgets as small as $125.

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    Jenny Hamby, The Official Guide to Seminars and Workshops