I believe that authenticity in creating and running your business is the key to your happiness as a business owner, success and prosperity.
We all recognize authentic businesses. When we walk into such places, we get this good vibe, this warm feeling that we are in the right place, and that the people who own and run it are really in tune with who they are. There is integrity present in their business. It's easy for us to connect with it.
Authenticity makes a huge difference. A difference in how it feels to you, the owner, to be in your business, a difference in how your business is seen and perceived by your potential clients, a difference in what kind of clients you attract, and a difference in the money you make.
So what makes a business authentic? Put simply - authenticity is an expression of your own essence energy in all business aspects: marketing, sales, services, and products.
Let me explain, the best I can, the concept of essence energy. Just like we have a unique genetic code, each of us has this special "energy code" specific only to our souls and to life missions. It is our deepest passion and our core essence, our calling. It is a quality that makes us come alive, in vibrant colors, in oneness with the Universe. It fuels us. It is our connecting point to the Source. When we are using it in relating to the world, we are in our own element. When we express it, it connects easily with other people's hearts and souls. It also could be, and often is, a treasure hidden behind our greatest life challenges, waiting to be discovered, because it is also our biggest need and our key to self-evolution.
Your essence energy is the very core of you, the center of your being. It's what makes you - YOU. And it is your greatest gift to the world. When you recognize it, you really recognize your own greatness, your own value. When you actively use it, you are 100% authentic. People see you for who you really are and they appreciate you for it. This is the energy that flows directly from your soul to their soul. This energy is why you are here on this Earth.
When you truly know and remember who you are in your very essence, and when you allow your essence to guide you to your highest good, all your life and business decisions become simpler. You know what you need to do and how because it feels good inside. And when you are in it, you come across as authentic, valuable, and needed. Actions stemming from your essence energy get you in front of the people who are attracted to your special quality and who need it in their lives.
When I first heard of the concept of "essence energy", I was finally able to name the guiding force in my life and business I always knew existed. And when I heard the people I considered my greatest business and marketing gurus pay so much attention to it, I knew it was important to listen. For all of us striving to build prosperous businesses based on integrity with our souls and hearts, this concept is the key.
Let's talk more specifically about authenticity in marketing because that's the area o lot small and micro business owners cringe from as the least authentic thing to do. And the opposite is true: Marketing should be the most authentic aspect of your business, because that's where you have a chance to meet your perfect clients. And if your perfect clients can't see you for who you really are, they won't buy from you. Worse yet, if you are inauthentic, you might attract clients who are less than perfect for you and they will drain your energy because you won't be able to give them what they really need. That's why your true authentic voice is essential in marketing. Marketing is giving your potential clients a sample of your business, a taste of your essence energy, so your perfect clients walk away enriched by the experience.
How do you ensure that your authentic voice is present in the way you market? The first step is to fully get in touch with your essence energy and give it a name. Spend time with it, feel it, let it fill you. Practice simply being in it and allow it to inspire you. The second step it to evaluate all your business building practices with your essence energy as your filter to look through and see how present it is in all you do. If your essence energy is "Peace", do your potential clients get a feeling of Peace when they look at your website or any other marketing materials? Does your audience feel it when you are speaking to them about your business? Your essence energy needs to be present in you and about you.
Here is the bonus part: When you are in your essence there is no competition. Only you have this specific quality to offer. Although your products or services might be similar to those offered by other people, your essence energy makes them unique and attractive to your perfect customers. When you are aware of your essence, you show it in every aspect of your business, so the right people see it and buy from you.
I encourage you to connect and name your essence energy. You might already know what it is or it might take you a while to give it a name that is truly yours. To support you in this process of self-discovery, I created a free worksheet designed to walk you through it. You can access it at: http://yourbusinessevolved.com/Resources/EssenceEnergyRequest.html

Start with that, start from your core. Because if you are not authentically creating out of your essence energy and not giving yourself a permission to be who you are, your business will be out of balance. And you are not going to be as happy in it in it as you can.

Author's Bio: 

Margaret Moczkowski is a professional coach for entrepreneurs who want to make a difference in the world and are confused or overwhelmed about a building a thriving business process right for them. As a holistic coach she blends proven business building and marketing processes with soul’s inspiration to create true success. Margaret’s website is www.YourBusinessEvolved.com