This book review is part of a series that covers the topic of Subliminal Messages & Subliminal Learning. Subliminal learning is a learning technique complimentary to subliminal messaging where the subject receives information in such a way that it passes below the normal limits of perception. Susannah Lippman is the Official Guide to Subliminal Messages & Subliminal Learning.

Subliminal Persuasion: Influence & Marketing Secrets They Don't Want You To Know, by Dave Lakhani, is a valuable resource for people interested in Subliminal Messages & Subliminal Learning, and it is available through and Barnes & Noble.

Book Description

Every day you make purchasing decisions based on unconscious beliefs and biases you don't even know you have. Great marketers and persuaders know how to convince you to buy a product without you even knowing it. You can choose to believe you're immune, but you can't choose not to be persuaded. The power of subliminal persuasion can move markets and control consumers—and that's a fact. But how?

If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer Dave Lakhani reveals in step-by-step detail the exact techniques people use to secretly persuade and influence you. Now it's your turn. In no time, you'll have the power to broadcast your message into a convoluted, competitive marketplace, leveraging the tools of mass influence to motivate the masses to profitable action.

In a market so overstimulated and oversaturated with irrelevant consumer messages, how valuable would it be if you could slip under the radar of consumer consciousness and cause a group of people to take the action you want them to take? Subliminal Persuasion will walk you through the Consumer Seduction Process and teach you all the latest techniques for leveraging the emotions, beliefs, and desires of your audience to move them in any direction you want—effectively, profitably, and even ethically.

And these techniques aren't just for salespeople and business owners. No matter who you are or what you do, the ability to persuade people instantly is a powerful tool in the arsenal of anyone who deals with people in any meaningful way. Look inside and learn to create contagious marketing messages, control the emotions of your prospects, master the subliminal power of words, and harness the media for your own purposes.

Subliminal Persuasion is what happens when science meets seduction. This book is your guide to the techniques jealously guarded by ad agencies, politicians, and the world's best marketers. Once you've opened your eyes, you'll never see marketing the same way again.

Author's Bio: 

This book review is part of a series that covers the topic of Subliminal Messages & Subliminal Learning. The Official Guide to Subliminal Messages & Subliminal Learning is Susannah Lippman. Susannah Lippman is President of Alphasonics International, the company that pioneered much of the new technology. Their audios were selected for use by the researchers who tested all brands. She founded Alphasonics in 1987, after discovering breakthroughs in subliminal research, to bring this new generation of powerful personal growth tools to the public. For over 18 years their tapes and CDs have been used worldwide, by individuals and by practitioners who offer them to patients. Susannah holds a master’s degree in communications, has been a teacher of speech and communications, a writer, a producer for educational television, and Director of the Association for Humanistic Psychology, Eastern Region.

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Susannah Lippman, the Official Guide to Subliminal Messages & Subliminal Learning