This book review is part of a series that covers the topic of Business Start-Up. A Business Start-up is a relatively new company, project or business venture with a limited operating history. Dr. Mary Waters is the Official Guide to Business Start-Up.

Start Your Own Business (Entrepreneur Magazine's Start Up), by Rieva Lesonsky is a valuable resource for people interested in Business Start-Up and it is available through and Barnes & Noble.

Geneevieve Buck, Chicago Tribune
Get set, go! Entrepreneur Magazine's Start Your Own Business claims to be "The Only Start-Up Book You'll Ever Need."
That sounds mighty boastful, but the author's credentials are strong, the book loaded with business resources and the information is down-to-earth (Everything you need to start a successful business... except the money, But we'll show you how to get that, too!")

Author Rieva Lesonsky and the staff of Entrepreneur Magazine put together the book which starts with "Are you ready to be an entrepreneur?" and goes on to starting versus buying, choosing the name attracting investors, hiring employees, location, loans, image, leasing versus buying equipment, choosing a phone system, learning from failure - all the nitty-gritty stuff, plus some long-term thinking.

Lesonsky, Entrepreneur's Vice President / Editorial Director, frequently speaks at small-business conferences and appears on TV and radio business programs. --This text refers to an out of print or unavailable edition of this title.

Book Description
Covers all the bases, from evaluating the original business idea and laying the groundwork to conducting day-to-day operations.

Book Info
(Entrepreneur Press) A collection of tips and strategies for creating a business from scratch, offering help with every stage of development of the business. Shows how to conduct market market research, develop a system for bookkeeping and taxes, create a winning business plan, delve into e-commerce, and more. Previous edition not cited. Softcover. DLC: Business enterprises. --This text refers to an out of print or unavailable edition of this title.

From the Back Cover
Everything you need to start a successful business... except the money. (But we'll show you how to get that too!)

Whether you're just thinking of starting a business, have taken the first steps, or already have your own business, this comprehensive, easy-to-understand guide can help ensure your success.

It walks you through every aspect of the start-up process - from evaluating your business ideas to laying the groundwork to day-to-day operations.

Written in a friendly, down-to-earth style, Start Your Own Business makes it easy to understand even the most complex business issues so you can reach your goals and enjoy the rewards of owning your own business . Inside you'll find:

Easy-to-navigate format loaded with work sheets, tip boxes, features, charts, graphs and illustrations.

Practical, proven, hands-on techniques so you can get started right away.

Expert guidance from the nation's leading small-business authority, backed by over 20 years of business experience.

We say this is the "the only start-up book you'll ever need" and we're not kidding. Business ownership is the new American dream-- everyone wants to start their own business, but most folks simply don't know how. That's where we come in -- we tell you how to do it.

No matter what stage of the new business development process you're in, this book can help you. Start Your Own Business is designed to help you navigate your own path to business ownership. We're here to instruct and inspire, to tell you the things you don't know and remind you of the things you do. --This text refers to an out of print or unavailable edition of this title.

About the Author
Rieva Lesonsky (Irvine, CA), a nationally recognized expert on small business, provides guidance, inspiration and advice to millions of entrepreneurs each month as senior vice president / editorial director of Entrepreneur magazine.

Author's Bio: 

This book review is part of a series that covers the topic of Business Start-Up. The Official Guide to Business Start-Up is Dr. Mary Waters. Dr. Mary E. Waters is an author, speaker, business consultant. She is the author of “Easy Business for Women with Little or No Money.” She strives on helping people to start their own business with little or no money. For many years, she has been helping people make their dreams of becoming a successful business owner come true! Easy Business for Women with Little or No Money, Author: Dr. M. E. Waters, Release Date: Feb 20, 2006, ISBN: 0759605963, ISBN: 9780759605961, ISBN: 9780759605978, Mail to:,

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Dr. Mary E. Waters, the Official Guide To Business Start-Up