If your online goal is to make money, carefully choosing your anchor text words in your online marketing campaigns is something you want to take time to do carefully. When you create hyperlink text links in your copy on any site you submit to online (your own or otherwise), you are increasing your site's SEO power plus making it more visitor-friendly as well.

What is anchor text? Do You Really Need to Use It?

Anchor text is the keyword that is linked on your website, blog, article, or Web 2.0 page and the word you choose to anchor can definitely do a lot for your search engine optimization efforts. SEO gurus take a lot of time, effort, and energy to choose solid keywords because the right keywords can do a lot for their online money-making efforts.

How important is the anchor text?

The word you choose to anchor in a hyperlink can become a word that people use to find your products. If you can optimize your site for the words people are searching for when they're really interested in your topic, this is going to help you make more sales. When you're selling something online that people are looking for and they search for words related to that topic, you want people to be directed by the search engines to your website. That way, you can make a sale or get a new subscriber to your blog or get people to follow other desired calls to action. Whether you're selling products or monetizing a website via advertising, getting as much traffic via organic SEO is a great thing because unlike pay per click advertising, this is free traffic that can convert to customers quite well.

Finding Keywords

Keyword research tools are available to help you decide which keywords you should try to rank for. By anchoring specific words as hyperlinks in your text, you're telling search engines that the word you've chosen is highly relevant to your website's subject matter. If you choose words with a high number of people searching for those words, you can get quite a lot of traffic and that's the ultimate goal of anyone in internet based marketing---to get targeted traffic who wants to buy what they are selling.

Not adding links to any written material you put up online equates to doing yourself an injustice. Not only do search engines crawl the hyperlinked text and consider the words relevant to the site they point to but people also click on these links to learn more. You can, in essence, obtain traffic two ways with the linking you do, and the more the linked word makes sense and fits into your content, the more likely you'll be adequately winning over that person reading your text so that they will become a customer of yours.

Plenty of free online keyword tools exist that you can use to help you determine which keywords are the best ones to use. You want to find a combination of high demand without high competition to help you attract the best possible rankings in the search engine pages. Search engine optimization is definitely something with many phases and many approaches. Learning as much as you can about organically optimizing your website both on the site as well as via off-page search engine optimization, can be a big help to you. You want to attract people and search engines and there are plenty of ways that you can do that without paying a fortune to get traffic that may or may not convert.

Author's Bio: 

Learn more about making money online and various aspects of SEO including: anchor text strategies, on page SEO, off page SEO, and more by watching the free SEO Exciter series of SEO video tutorials offered by Matthew Bredel. Matt has researched SEO for several years and achieved great success with his online money making pursuits.