Social media marketing is an effective method of advertising in this Internet era. This is prevalent on popular platforms such as Facebook, Twitter, and Instagram. Since many people engage in social media, there is a big possibility that the number of your customers will grow, and, in turn, increase your business revenue. Therefore, you will surely miss out much as a business owner if you do not utilize social media marketing.

You can make your business stand out more through effective social media marketing.

1. Establish trust.
Many people do not completely trust the Internet since anybody can post anything they want. Therefore, you must let your potential customers trust your business by having a good reputation in terms of conducting payment transactions online and not divulging personal information. You have to show that your business is legitimate and authentic. It is advisable that you do this before you venture into any marketing campaign on social media.

2. Make attention-grabbing headlines.
Your posts on social media sites should be catchy enough to grab the netizens’ eyes. You need to be amusing so that your posts can be click-worthy. Asking a personal question that is related to your post’s content makes your post noticeable since you are piquing your potential customers’ interest. For instance, if you have a list of your post, you can make a question if they have the same opinion with one thing from your list. As a result, they need to click the headline and read the certain post. Not only do you gain more exposure, but you also get the chance to interact with your visitors.

3. Do not scrimp on producing photos and videos.
It is highly important that you create high-quality photos and videos in social media marketing. Since they are visual in nature, you are most likely to attract more users with photos and videos that are eye-catching. Contents that have these are more interesting to check out and read as compared to contents that only have texts. Your post will more likely be shared if the photos and images have a certain impact on the content of your post. Moreover, you have to be consistent in doing this since you want regular visitors to your site. Regular visitors mean potential customers.

4. Have a contest.
Holding a contest is one of the most effective ways in social media marketing. You have to remember that you should consider your target audience’s interests in choosing the prize. For instance, if your business is focused on gadgets, you can give away a gadget or discount coupons. When your visitors join, they will have to like and share your post or follow your Facebook page. This can increase your exposure and gain you more customers in the long run.

5. Put effort into creating content with good quality.
Great photos and videos are not enough to keep your potential customers from coming back. You need to consistently make good content if you want to get the many advantages of social media marketing. High-quality posts mean that they are interesting for customers to read from the start until the end. They also need to contain reliable information and do not contain spelling or grammatical errors. You also need to come up with keywords to make your post SEO-friendly, but you ought to focus more on your content.

6. Know where to make your presence known.
With many social media websites found on the World Wide Web, it is quite hard to narrow down where you can effectively conduct social media marketing. Thus, you should work on group research to identify where your target market signed up their social media accounts. If you make an account on the social media site they visit the most, they can remember your business easily; not only that but you can also introduce your brand to new customers.

7. Attach profile links to your social media accounts to your website and comments.
Your business’ website plays a vital role in social media marketing. You can put clickable icons that direct your site’s visitors to your social media profiles. Moreover, you can put a short description such as “If you want to be regularly updated or know our current promos, follow us on our social media accounts.” For comments, you can attach the links to your media accounts whenever you respond to a comment. You can place these links at the end of each comment. The chances of your visitors checking out your social media accounts are increased because the links are right before their very eyes.

8. Do not take too long in responding to comments.
You can create a good reputation when you answer timely on comments. In general, people like to receive answers as soon as possible on social media. Thus, you should not delay for a long time in responding. When you answer fast, it gives your visitors an impression that you give importance to their opinions and questions. This will positively reflect on your business and grow the number of your customers.

9. Track your performance on social media.
You ought to do this since this is where you can determine the improvements you need to your different social media profiles. You can know what is wrong, and you can work on that. There are many tools on the Internet that can help you analyze this kind of data.


Gaining more attention is your main goal in doing the methods given. Your followers have the power to expand your business so that you have to come up with contents that are worthy to share. Together with your traditional marketing methods, these strategies can work better to your advantage.

Author's Bio: 

Alexander Alison
Content Writer for BuyRealMarketing who understands the essence of making excellent content that suits the needs of every business, especially when it comes to online marketing. He can spice up your marketing campaign with the content he makes.