Healthy nutrition and the modern lifestyle rarely go hand in hand. Although Wholefoods stores are popping up everywhere and the Internet has made it easier than ever before to understand labels and create custom nutrition plans, our busy lives and hectic schedules seem to prevent us from eating right. Ideally, we should be getting all our nutrients only from food, but sometimes we don’t have access to the fruits and vegetables we need, don’t have time to cook them or simply can’t bring ourselves to eating them.

In this case, nutraceuticals emerge as the health savior that can fill deficiencies, boost the immune system and treat certain conditions. A recent buzzword in the health and nutrition industry, nutraceuticals are superior to regular vitamin and mineral supplements because they contain the exact compound in fruits and vegetables that gives them their nutritional properties, in a highly concentrated form.

One nutraceutical supplement can contain extracts from multiple fruits and vegetables, which is why they are also called incredible shrinking foods and can be custom-created to address a variety of health concerns. If regular supplements have only a couple of nutrients, quality nutraceuticals are very high in nutrients, allowing those who use them to take a high intake of healthy compounds that they wouldn’t normally include in their diets. Of course, these supplements shouldn’t replace a balanced diet, but, in combination with a healthy lifestyle.

Trending Nutraceutical Supplements

Nutrition retailers and distributors are now looking for custom nutraceutical manufacturers who can hit the full array of health and wellness categories trending in the vitamin and supplement markets. With Amazon at their fingertips and internet sales at its highest in 2018, the best nutraceutical supplement manufacturers like Custom Nutra, who can supply the whole nutritional range from formula, design and private label, while at the same time maintain exemplary quality standards, are in high demand.

As a nutritional entrepreneur or existing supplement merchant, here are the top Health & Wellness categories selling in the vitamin and supplement markets.

Bone & Joint Health Supplements

Healthy bones and joints are essential for movement and flexibility, but, with time, they can lose calcium or suffer damage as a result of aging, injuries or deficiencies. This leads to reduced mobility, aching joints, stiffness and pain. Targeted nutraceuticals can support bone density growth and facilitate bone tissue recovery thanks to components such as calcium, magnesium, zinc and vitamin D.


Anti-Aging Supplements

Recent studies have shown that nutrition plays an essential role in slowing down the aging process and that the right mix of nutrients can not only reduce wrinkles, but also prevent oxidative stress and reduce the risk of chronic illnesses. Compounds such as omega 3 fish oil, CoQ10, Vitamin D3 and antioxidants can be packed into one single supplement, delivering the benefits of several fruits and vegetables.

Men’s health Supplements

Male and female bodies don’t work the same. Each gender requires different nutrients in varying amounts to support the proper functioning of the circulatory system or reproductive organs. Also, men are often interested in muscle growth or increased physical strength, which is why the nutraceuticals catering to their needs include a mixture of plant-derived proteins, Omega 3 fish oil and minerals that boost the immune system.

Women’s Health Supplements

Because of their reproductive systems and changing hormones, women need a variety of distinct nutrients throughout their lives. Unfortunately, it is almost impossible to have the required vitamin and mineral intake through food alone, which is why doctors advise taking some supplements on the side as well. For example, nutraceuticals containing Biotin prevent hair loss and brittle nails, vitamin B6 and Magnesium ease PMS symptoms, and Chaste Berry support the balance of endocrine glands.

Boost Immune System Supplements

The lack of nutrients in our diet not only reduces our energy levels, but also weakens the immune system, making us prone to colds, allergies, asthma or autoimmune diseases. For this particular health concern, nutritionists recommend nutraceuticals containing vitamin C, zinc, probiotics, echinacea and ginseng.

Heart Health Supplements

Cardiovascular diseases remain the leading cause of death in most countries, which explains the growing interest in supplements to boost heart health. These contain a variety of compounds, such as fiber, Sterols and Coenzyme Q10, which lower cholesterol levels and may reduce the risk of a heart attack. However, keep in mind that as powerful as these nutraceuticals may be, a healthy overall lifestyle with weekly exercise and a healthy diet are essential in reducing the risk of cardiovascular diseases.

Improve Digestion Supplements

Bad eating habits such as having irregular meals and eating too many processed foods harm good gut bacteria and cause digestive issues. To support the growth of this healthy bacteria, you can take custom nutraceuticals containing fiber, digestive enzymes, probiotics and amino acids such as L-glutamine.

Sports Performance Supplements

If you are a professional athlete or you simply love working out at the gym, you probably know that intense exercise does take a toll on your body and that you need proper nutrition in order to promote muscle strength and increase resistance. This can be done with supplements that contain antioxidants (reduce muscle soreness), creatine (gives an energy boost) and protein (reduces muscle recovery periods).

Daily Nutrition Supplements

In addition to targeted compounds for specific health concerns, the human body needs a balanced intake of vitamins and minerals on a daily basis. People who are afraid that their diets aren’t varied enough or don’t have access to certain foods can supplement their daily meals with healthy nutraceutical supplements to help achieve wellness goals.

Author's Bio: 

Cynthia Madison is a young blogger and economics and marketing graduate. She writes about home, lifestyle and family topics and is a frequent contributor to popular niche publications.