Facebook, nowadays, is a potent tool to promote oneself. The primary motive of business pages on Facebook is to attract new followers and turn them into loyal customers. However, it is not as easy as it looks. One requires technical knowledge regarding the platform's tools and its marketing techniques, which has become complicated over the years.

Optimizing Facebook pages is essential for a company to establish itself to its target audiences. It also helps measure your page's performance and how to improve it. Without having a proper knowledge regarding Facebook optimization, your company may lose out on quality website traffic.

Use photos and (mostly) videos Research shows that Facebook's News Feed algorithm is friendlier to posts with photos and videos than the ones without them. Posts with videos receive far more engagement than those that do not accompany pictures or videos because users spend a significant amount watching those videos on Facebook. Videos and live streams uploaded directly on Facebook have a better reach than those linked through third-party sites such as Youtube. They provide a unique opportunity whose value cannot be overstated.
Post Useful Content (Breaking News, How-Tos, etc.) as this constitutes one of the paramount factors to be remembered while posting on Facebook- your content must be relatable or useful to your readers. If it is too promotional, it will get ignored without any practical or informative value and may result in a loss of followers. Your followers should know that you care about them. Try to create content that people can relate to concerning your products and services. Put links to your website, blog posts, and keep your followers updated on current news.
Be up to date with the Top Stories and Trends. Since 2018, new changes have rolled out on Facebook's News Feed, which slowed numerous business pages' organic growth. It no longer shows posts chronologically, but rather what interests you more. However, the interface allows you to search for the 'Top Stories' on Facebook and get an insight of what's trending these days. Follow them religiously so that your posts can enter the 'top trends' ladder. For example, you can create posts that revolve around trending topics. Another tactic involves using a holiday's value to push your products, ideas, and services to trigger your followers' emotions, leading to increased engagement on your page.
Post Questions and Call-to-Actions This move will generate additional customer feedback. Get Facebook users engaged with your posts by asking questions on various topics related to your business. They can be social, technical, or even comical. These will most certainly result in comments from your followers, leading to online bonding and a chance to interact with your commenters. You can also use call-to-action to prompt users to click on buttons or links, redirect the user to another page or a linked website, buy or add products to online shopping carts, filling forms, and download PDFs. Giveaway competitions can also boost your engagement. With their help, you can build a productive relationship with your Facebook followers.
Reply to audience comments Just posting is not enough- you need to stay active and interact with your followers through replies and encourage them to leave positive feedback. Always remember to reply to the commenters on your posts- especially if the query is urgent. This shows that you care about your followers and are indeed a genuine company. A great example of this tactic is the online platform of Netflix. Netflix has become socially popular because it replies actively to its followers as well as posts humorous content.
Use Facebook Insights to find the correct posting time. At what time do you post on Facebook matters a lot. The motive of business pages on Facebook is to attract new followers and turn them into loyal customers. You can do so through extensive social media management. If you post too early, many people can miss it. If you post too late, your post can get buried under other people's posts. There is no solution to finding the 'correct time,' but common opinions say that people use social media late after office hours. However, the wiser way would be to use the Facebook Audience Insights tool to check when most of your users are online, which helps you analyze which post receives more engagement.
Using Audience Optimization before each post This tab allows you to control who sees and engages with your posts on Facebook. The 'Preferred Audience' tab allows you to choose the interest tags for people most likely to engage with your posts like 'fashion,' 'clothes,' 'beauty,' etc. The 'Audience Restrictions' tab restricts posts from unnecessary demographics not interested in your products/ services.
Recycle old posts, and lastly, if you've run out of new content to post, you can use old content from your other social media platforms- Twitter, Instagram, LinkedIn, etc. Or you can recycle your old Facebook posts by tweaking the content and posting styles. Doing this could attract new followers who have not seen your content before. That's where the skill to rewrite the social media content writing plays an important role.

Facebook is now a global digital marketing platform, which is why your content has to have the edge over your competitors to attract your target audience. Many content marketing companies are offering these services. Using the techniques mentioned above will efficiently take your company to new heights.

Author's Bio: 

Facebook, nowadays, is a potent tool to promote oneself. The primary motive of business pages on Facebook is to attract new followers and turn them into loyal customers. However, it is not as easy as it looks. One requires technical knowledge regarding the platform's tools and its marketing techniques, which has become complicated over the years.