Setting up an ecommerce store and making it available everywhere isn't enough. You need localization. (Try using Magento 2 Language Pack for the same.)

Marketing is also a vital part of the whole process. But for that, you need content, targeted audience, platform clarity, and of course, pre-prepared product photos. If you got all four parts covered, here are some helpful marketing tips for your ecommerce store.

Make Contact Process Easy
No matter how sorted your websites or apps are, there will always be a need to contact a company representative. You can use emails, chat, calls, contact forms, social media, portals, etc., as a means of communication in case of any queries.

As per the recent Facebook update, Facebook Page will show the total % of response rate at a particular time. This helps give quick responses to all messages on Facebook brand pages as well. But remember, giving a personal touch to communicate solutions is always recommended for increasing your brand loyalty value.

Work on Visuals
'Visuals always matter.' How you present your visuals has a direct effect on your sales stats. Whether it's walking in the store or shopping online, both demand engaging displays. Hence, you should invest in a good photography and styling team.

Professional photography enhances product quality. Navigable product photographs allow zooming into images for a better look. You can also add some product packaging pictures to let your customers know how they will receive the product.

Maintain Email Lists
Communicating via emails is never getting old with 4.15 billion users. Most successful online fashion brands use an email subscription form for marketing. Similarly, you can add a popup form on the homepage to add customers to the subscribers' list.

You can update your customers about the new product launch, any upcoming sales, or any events through emails. A personalized email based on customers' past purchases also helps in marketing.

Advertise Your Brand
Advertising your brand is the easiest and trustable form of marketing. You can opt for different means of advertising like:

Google ads, Bing ads, Facebook ads, Instagram promotions
Brand name search campaigns
Shopping campaign

Adapt New Features
Investing in a technical team will help you gather all the technical information and ways of adapting them. Thus, add features such as:

Voice search
AR and VR

With voice search, you can provide your customers with an optimized search.

For localization, you can opt for Magento 2 Module Translation. It will help you set up your stores in different regions. Invest in Magento 2 Language pack to install regional and international languages. It helps you with bulk translations. Moreover, you can edit the translation with the WYSIWYG editor.

Discount codes and customizations are a great source of marketing. They help retain customers.

SEO and Content Marketing
'Content is the king' for ages and is assumed to stay the same. Blogging, sharing articles on different websites are the digital way of marketing.

So, ensure that your content is fresh and updated. For better ranking, optimize SEO. Check on your meta titles, meta descriptions, proper keyword usage, etc. SEO helps increase page visibility, attracting more traffic.

Stay Real by Your Brand
What makes a brand popular? Its uniqueness. Your brand must have a unique factor—whether in products, packaging, content, or marketing. Display your realness through customer reviews and sharing the customer photographs wearing your products. This will lead to more engagements than a paid promotion.

Update Regularly
Online stores demand trendy updates. Hence, try giving it a fresh look. For instance, displaying new styles of the same products on different models or in different backgrounds. Seize your creativity while marketing your products through display techniques and more.

Working on the above tips can help you to gain more engagements and increase your brand value. Being creative, trendy, using relevant technical facilities, and having industry knowledge are the basics to keep up with the competition.

Author's Bio: 

Mr. Maulik Shah is the founder & CEO of AppJetty, a digital software products store specializing in extensions, plugins and apps for host of software platforms like Magento, WordPress, SugarCRM, SuiteCRM, Odoo, Dynamics CRM, etc.