Article

8 Low and No Cost Ways to Market to Your Community

Written by Shelene Taylor

Topic: Marketing StrategyPublished November 4, 2010
New ratings908 viewsSign in to rate

One quick way to add to your client database is go around to the businesses surrounding you and introduce yourself and offer a special rate to everyone that works there, or perhaps free aromatherapy with their sessions.

Exte
al marketing strategies to introduce your business to your community.

  • Give talks – often you can do a “workshop” at a health food store or other businesses
  • Write press releases
  • Write articles for publications
  • Be involved in the community through charity work
  • Claim your niche and contact those that would benefit most from your services
  • Participate at expos, many companies are even holding expos for their employees – find out who is doing this and offer your services
  • Set up strategic alliances with other businesses such as chiropractors and other types of complementary businesses.
  • Present yourself as the expert to press, radio and television so they have a contact in the community to chat with when they need an expert in the field

Tracking your results is so important; it is the single most effective tool in making sure you are spending your marketing time wisely. It tells you what works and what doesn’t work, so that you can take effective action!

Article author

About the Author

Shelene Taylor received her massage license in 1987 and now owns a thriving multi-studio, multi-million dollar massage business in Tucson, Arizona. She can help you effortlessly accelerate your business growth, too. Visit the International Association for Massage Business website to learn more. http://www.iambiz.com/iambiz.htm

Further reading

Further Reading

4 total

Article

Artificial intelligence has permanently reshaped digital marketing. What used to take weeks of testing, manual reporting, and reactive strategy shifts can now be optimized in real time through predictive systems. That’s why more brands are actively searching for a high-performing AI digital marketing agency — not just a traditional firm with a few automation tools. But here’s the key: A real AI digital marketing agency builds intelligent infrastructure. A basic agency s

February 23, 2026

Article

Navigating the Online Marketplace: A Guide to Selling Diabetic Supplies Safely The world of online marketplaces offers a unique opportunity to connect unused medical supplies with those who might need them. For individuals managing diabetes, this can mean finding a responsible way to ensure valuable, unopened test strips, sensors, and other essentials don’t go to waste while potentially helping someone else. However, this journey is filled with potential pitfalls that can l

January 14, 2026

Article

The solar energy industry is riding a massive wave of innovation and demand. From shimmering rooftop installations in sunny suburbs to sprawling utility-scale farms stretching across the desert, the global shift toward clean energy is undeniable. Yet, for all the technological leaps—the ever-increasing efficiency of monocrystalline panels, the smarter inverter technology—a fundamental challenge often lurks in the shadows for installation companies: the high cost of custom

December 5, 2025

Article

A New Dawn in Energy Across quiet suburbs and bustling cities alike, a transformation is unfolding—one that doesn’t roar with fanfare but hums with quiet determination. The world is slowly turning its face toward the sun, not just for warmth and light, but for power. This shift isn’t driven by grand speeches or sweeping mandates. Instead, it’s happening one conversation at a time, one rooftop at a time, through a process that’s as unassuming as it is powerful. The T

October 24, 2025