8 Low and No Cost Ways to Market to Your Community
Written by Shelene Taylor
One quick way to add to your client database is go around to the businesses surrounding you and introduce yourself and offer a special rate to everyone that works there, or perhaps free aromatherapy with their sessions.
Exte
al marketing strategies to introduce your business to your community.
- Give talks – often you can do a “workshop” at a health food store or other businesses
- Write press releases
- Write articles for publications
- Be involved in the community through charity work
- Claim your niche and contact those that would benefit most from your services
- Participate at expos, many companies are even holding expos for their employees – find out who is doing this and offer your services
- Set up strategic alliances with other businesses such as chiropractors and other types of complementary businesses.
- Present yourself as the expert to press, radio and television so they have a contact in the community to chat with when they need an expert in the field
Tracking your results is so important; it is the single most effective tool in making sure you are spending your marketing time wisely. It tells you what works and what doesn’t work, so that you can take effective action!
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