Start-ups and small businesses need to get a lot done in a small budget. So, founders are fussy when it comes to investing in core operational software. Discussed below are some high-performing options of Software. All of these have user-friendly interfaces and provide multi-use features. Some may even fully assimilate with your existing systems and applications.
1. MailChimp
It is an amazing email marketing platform. It makes it easy to generate good leads via mailing campaigns. They have a ‘split-testing’ and list-segmenting features that are very easy to use. MailChimp’s user-friendliness makes it ideal for small enterprises with limited number of workers.
2. Basecamp
Whichever company uses Basecamp makes it the center of company scheduling affairs. Be it keeping up with day to day tasks, having special ‘to-dos’ on important dates registered, Basecamp eases the requirement for literally loads of emails every day, making it straightforward for everyone on the workforce to stay on the same page without having to disturb others and ask for important information.
3. Trello
Trello makes it very easy for team members to collaborate. It has a very simple interface. Recent updates to the program have made it very intuitive. Most importantly, it accomplishes all the tasks of organizational software. Quickly add new hires to the boards, manage clients, and oversee business development progress and a lot of other crucial tasks of a company with Trello.
4. Shopify
Setting up a website using Shopify is very easy. Their amazing tech-support makes integration to limitless apps effortless. In simple terms, Shopify is the ‘gold-standard’ for companies dealing in online retailing. Sales recorded on this software effortlessly integrate to most shipping software. This app can also be integrated into other software such as QuickBooks (accounting), Mail-Chimp (lead generation) and Klaviyo. They also have a mobile app.
5. Searchmetrics
Searchmetrics is a must for companies looking to come up with new content. It helps in discovering ranked content that local users are looking at. Focusing your company content around data from Searchmetrics adds purpose to every piece of content that you publish.
6. HelpScout
HelpScout is amazing at enabling an excellent and fast response system for communicating with customers. HelpScout is easy to use and very intuitive.
7. Google Apps for Work
Google Apps for Work is the ultimate software for supervising the IT requirements of a company. Offering features such as -
 Email
 Discreet file storage
 Chatting
 Secure user authentication process
Google Apps for Work is a one-stop solution to create a personalized internal infrastructure. It is much better than similar apps such as Microsoft 365 because it can be integrated into a wide range of third party applications such as Nanxi Liu, Enplug, and so on.
8. Asana
It is the best in the market for project management, particularly for projects involving remote workers. Used by a lot of Fortune 500 companies, Asana helps users quickly analyze their dashboard of projects and recognize the status of all operations without having to communicate with team members.
These software solutions are just some of the best. In fact, there are many others which can empower your small business.
There are a number of good software solutions which can help small businesses and start-ups enhance their performance within their budget. While MailChimp is a great email marketing platform, others like Shopify offer wonderful support in website development. Searchmetrics, Trello, Google Apps for Work and HelpScout are also worth mentioning.

Author's Bio: 

Reshali Balasubramaniam
Head of HR, HR Counselor and adviser at Do you offer a Service? Signup for an account at