A very common mistake that many affiliate marketers make is in choosing which affiliate products to promote. Many of these people look for just 3 criteria:
1. Highest commission.
2. Highest payout percentage.
3. Highest price.
They use these 3 criteria because they mistakenly believe that this strategy will earn them the most money. But unfortunately, nothing could be further from the truth. On the surface, it may seem reasonable to expect that a product selling for $97 with a 75% payout will make you much more money than a $20 product with a 20% payout. But this is not always the case. There is probably a good reason why they are offering you a 75% commission. The reason is usually a lack of sales.
On the other hand, the product with the 20% commission may generate ongoing sales on a regular basis. So, if you have been selecting your affiliate products using the system above, and you are making little or no money, make some changes. If you want to make higher affiliate profits, try using the selection criteria below and watch your profits grow.
1. Begin your research by looking for products that are closely related to your niche. Targeted products that are related to the subject of your website will sell at 10 times the rate of unrelated ones.
2. Visit the sales page of each product that you are considering. Is it compelling? Does it look professional? Would you buy the product based on the information presented? If you did not answer ‘yes’ to all of these questions, eliminate that product from your list.
3. How well is the product converting? Sometimes, a merchant will give you that information if you ask. Stick with products that are converting at rates in excess of 1%.
4. What is the Alexa Ranking of the sales page you are considering? Basically, the Alexa Ranking indicates how many websites are bigger than the site in question. The lower the Alexa Rank, the larger the site, and larger sites tend to sell more product. Look for sites that have an Alexa ranking of 100,000 or less.
5. Do a search for the product and determine the amount of competition. Stay away from products that everyone is promoting and look for items with less competition.
6. Go to large forums related to your niche and research the products that you are considering. Eliminate any products that get bad reviews. Make sure the products you promote are of the highest quality.
7. Narrow your list down to no more than 5 products and diversify based on price. That is, try to find separate products that are selling in the following ranges: $10, $20 - $25, $30 - $40, $60 - $70, and $100. Some buyers want lower priced products while others seek out expensive ones. By offering a good mix, you have something for everyone.
Notice that none of the criteria listed above has anything to do with your commissions or payout. If you take care of your customer, the commissions will take care of itself. So try using the 7 steps above and start making higher affiliate profits.
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