Search Engine Optimisation is the most important base of any website as it is the factor that ensures the visibility of the website. This is why Web Development companies are always a great choice for a person who is looking forward to investing in his website and also in the aspiration of running an online marketing campaign. So, here are the 7 most important as well as easy to implement aspects that you need to make sure of being on your website if you want to achieve massive traffic.

UI & UX of Website

User experience and User-friendliness of the website are two of the most important factors that entertain your audience to stay on your page as well as persuades them to get back for more. So, this can be made better by making sure that the back end, as well as front end links for the website, are working perfectly. An SEO company can help you in accomplishing the perfect results regarding this aspect as they know exactly for what a viewer might find frustrating if they found a page’s link dead.

Website’s Visual aspects

It is one of the necessities for a website who wants to achieve better SEO to have amazing and visually pleasing design. The reason behind this is that no one wants to visit a website that is a visual mess. So, in order to fix this, the first thing that needs to be done is to make sure that you choose a design and discuss it with your web development company & service provider. Also, checking in on the progress from time to time is another essential factor.

Regular Content Posting

Search engine’s algorithm is built in a way that it ignores websites who do not post articles. These websites are labelled as dead and hence are worthless no matter how good content it already has. So, to fix this aspect, the best way is to get a blog for the website and post regular articles on it. This way not only the main site will not have to carry all the burden of the data but also being contents in a separate place helps in terms of easier selection and editing too.

Keyword Placement

If you have some basic knowledge of SEO even then you will have an idea as to how important keywords and phrases are. For those who do not know, in simple terms, keywords are the basis on which a search engine initiates its results and offer the output. Thus, if the keywords are not used in an appropriate manner, which is after research and proper placement then it will ruin the websites Search Engine Optimization instead. This is where online tools like LSI Tools can help you to find keywords with amazing traffic and low density so that your content can work like a charm.

URLs and its Essentials

A URL might seem to be something insignificant in terms of importance regarding the SEO of the website, but, if you think the same then your website might be in big trouble. Clumsy or too hard to type URLs are usually the ones that are not ranked higher in the search results. The reason behind this is that crawlers find it too hard and lengthy to read completely and sometimes these do not even follow a proper hierarchy as of the website. So, to fix this a proper URL structure including keywords and only texts is required which is all that it needs.

Loading Speed of website

One of the most basic aspects that are more of a cliché such as the Loading speed of the webpage is an important element for the better SEO friendly approach towards a website. This will not only affect the audience on a personal level but also will affect a great deal of good to the search engine’s algorithm.

Using social media and multiplatform compatibility

We are living in the era of mobile devices, this is why it is essential for a web designer to make the most out of the multi platform compatibility. This will attract all kinds of audience and will expand the result as well as the horizon of the website itself. Also, when it comes down to marketing campaigns, there is no better option than Social Media these days.

These are the 7 most common yet essential tips and factors that will help you to boost the website’s SEO. So, try to cooperate and work with your SEO expert or service provider for amazing end results.

Author's Bio: 

Rahul has proven experience in Digital Marketing and Social Media. He is always willing to learn new digital marketing tools and technology. Rahul has proven track record in social media campaigns e.g. Facebook, Twitter, LinkedIn, Instagram, Youtube, and Google+. He knows how to optimize these tools for marketing purpose. The guy avid drinker of red wine; self-proclaimed steak expert; all-around cool guy.