This world is a big place. It has millions of cultures and thousands of languages. It is not just big in numerous cultures and languages, it is way significantly bigger in the number of opportunities. Opportunities for you to do business cross borders. You might be managing your business within your current boundaries but must be missing the chunks of new opportunities that are waiting for you outside your borders.

To deal cross borders Magento websites proves to be the best solution. Magento gives you the platform to develop a customer-friendly website and sell globally. But the necessary element to do this is having your webstore available in multiple languages.

Here in this blog, we will give you 7 reasons, on why you should use Magento Language Switcher and make your store available in different languages.

1. Not Every Internet User Knows English:

Though english has its reach in all parts of the world, only one out of two people know it. Languages like French, Spanish and Arabic are also popular and have a good amount of share. So, getting Magento Language Pack of even of these languages will expand its reach in multiple folds.

2. Embrace a Wallet Savvy Way of Branding

A multilingual website is a pocket-friendly way of marketing your business internationally. When you expand the limits of your website with a magento 2 language switcher, it communicates with a larger mass. Such interaction with a huge customer base will help your store to get recognition. When you further plan to expand your business outside your region, you can encase this communication as cost effective marketing.

3. Lot of Unique Customers

When your website pushes the regional limits of your business and go cross country, it reaches new users. These new users are unique and give you an opportunity to showcase your products with an international image. Thus, it becomes easy for you to convert them into a customer.

4. Get High ROI

A Magento Language Switcher does not cost you as much as it brings ROI for you. You spend for once and install the extension for your webstore. This one time investment will get you more customers and that too, for a long time. Addition of every language increases the potential to add 100% more sales.

5. Have a Customer Focused Business

When your web store deals only in a single language, it becomes region centric. But when you use Magento Language Pack for your store, it becomes customers centric. This way of business operations helps your webstore to be more customer friendly and attractive to new regions.

6. Become More Reliable

When you showcase your products in a different language in a different region to a new customer base, your offering becomes more reliable. It gives you an image of “a widely trusted brand” and brings the “International Brand” tag. New users will have more faith and trust in your brand.

7. Go Culturally Sensitive

Magento Translate Module makes your webstore available in multiple languages and makes you culturally sensitive. It gives an impression to your customer that you respect other cultures and language. Such an impression will help you connect with your customer’s cultural values and generate sales through this emotional connection.

These were the reasons that you should consider and start adding other languages to your online store. Addition of new languages will also bring a new customer base with limitless possibilities. You can do it very easily and cost efficiently with a Magento Language Pack. So, turn your online store multilingual and take your business cross borders.

Author's Bio: 

Maulik Shah is the Founder and CEO of AppJetty, a fast growing software add-on store selling Magento extensions and plugins for various technologies, including Magento Language Switcher. Maulik is a tech enthusiast and writes about the various aspects of ecommerce technology.