Shopping online is the new normal. To benefit from this, it is important to take advantage of all the available platforms so that you can reach the maximum audience. A mobile application is one such opportunity you must have to grow as a business. The Magento store owners are lucky in that case. They can invest in an app builder. The app builder will sync with their Magento store and build Android and iOS apps. It is an easier and cheaper way to build a mobile application for both platforms. Here are some reasons that explain why you need a Magento App builder.

Single Page Checkout

The apps built with Magento 2 mobile app builder have single-page checkout. This means your users will not have to go through multiple pages to complete the checkout process. Most ecommerce store owners have faced this issue: customers abandon carts at the last moment. They feel that the checkout process is too complex. Some stores ask for compulsory checkouts, which do not go well with many users as they might not be ready for that commitment. A simple solution to this is allowing visitors to checkout as guest users. This way, they can complete the payment without signing up, which usually leads to another page. Thus, single-page checkouts are simple and can definitely reduce the cart abandon rates for you.

Customer Profile

Not all your users will checkout as guest users. Visitors who really enjoy the experience tend to sign up so that it is easier for them during check out. The customers can manage their profiles on mobile apps. They can edit personal details, manage wishlists, track their current orders, view order history, etc. The customers can have a view of their details and do not have to bother customer care for small queries and updates. 

Minimum Purchase Value

This concept is a great way to increase sales, and your customers would happily buy more stuff from your store. So, depending on the types of products you sell, you can set a minimum purchase value for the order, and in return, you can offer free shipping. To avail benefits of free shipping, your customers would buy more products. This will increase your sales and provide a way to grow your business. You can also offer discounts, coupons, or freebies when a customer orders a product of a certain value. To receive benefits from all this, customers would likely buy more. For you, this feature of adding benefits to customers during checkout will be a sales-increasing strategy necessary for business growth.

Payment Gateway

Having secure payment gateway options is mandatory to build a satisfactory user experience for your customers. Some users might not like when you take them on a new window for payments. Having authorized payment options gives users the confidence that it is a secure platform. This will definitely increase conversion rates. You can also add multiple payment gateway options to ensure that you serve what your customers are looking for. It will help in improving the overall checkout experience for your customers.

Voice and Barcode Scanner

Nowadays, customers are quick and like to have details fast. The voice and search options are the most flexible way to search the products. It is easier for visitors to search the product and view recommendations. The same is with the barcode scanner. Barcode scanners take you exactly where you want to be. Thus apart from text search, it is better to have these two other search options to offer more flexibility to the customers.

Multi-language Support

You added mobile applications to reach more audiences. One more thing you can do to reach more audiences is to have apps in multiple languages. To expand a business, going international is the best option. When you have an app only in one language, then the users from other countries might not be comfortable with the language of the app. If you have other options, it gets easier for them to understand the app, and they can relate to the app and your business more. It is a simple feature but can make a huge difference if you wish to grow your business overseas as well.

Dynamics Layout

The app built with Magento 2 native app builder gives a similar experience to native apps. The designs and the structure give a native-like field. It gives the flexibility to choose widgets that match your business workflow and theme. With a simple drag and drop feature, you can manage banners and headers as per your preference. You can set the homepage of your choice and also add widgets wherever necessary.


With Magento2 app builder, it is not necessary to be good with technology. If the Magento store owner has some basic knowledge on how to use it, then they can themselves build the app with the app builder. The app builder is easy to use; you have to follow the steps, and you will have your Android and iOS apps ready.

Author's Bio: 

Mr. Maulik Shah is the founder & CEO of AppJetty, a digital software products store specializing in extensions, plugins and apps for host of software platforms like Magento, WordPress, SugarCRM, SuiteCRM, Odoo, Dynamics CRM, etc.