You cannot survive in this digital era without an SEO strategy. It will bring genuine visitors to your website and at the same time, improve your brand awareness and an authoritative voice in the digital sphere. However, you need to hire SEO services in Toronto that offers high-quality, white hat SEO services at the best price in the market.

When you search for options, you will surely be in a dilemma as there are a large number of SEO agencies you will find. How to choose the best one? Here is a list of questions you can ask the Digital Marketing Company in Toronto to ensure whether the company is right for your business or not.

Which are the services you intend to provide as part of the strategy?

First and foremost question that you need to ask is to list down the names of services an SEO agency will offer. Most of the companies will hesitate to offer you a list of the services they offer. However, you will come across a few companies that will be transparent with you and happily offer you a list. You need to choose a company that offers you a list of all the services they are intended to offer as part of the strategy.

How many hours will you spend on each service?

You need to know which services consume more time. In this manner, you can make your schedule and you can cancel some of the services if it is not falling in your budget. An ideal company will distribute hours for each service and give you a comprehensive schedule.

How many hours will you spend on each service?

We all have heard the word-Content is the King, but we, sometimes, don’t know the meaning of it. In an SEO strategy, content is the most crucial aspect of the strategy and you need to ensure that high-quality content is produced and optimised to get good leads.

Ensure that the company you hire has a team of content writers, graphic designers and video editors who can come up with original content that is highly engaging, original and enjoyable. In addition to that, you also need to ask the agency offering SEO services in Toronto about content optimization techniques they use.

How do you go about link building?

Link building is another vital thing in the SEO strategy. You need to get as many external inbound backlinks as possible to get good rankings on the search engine. If you don’t have such backlinks, it would be impossible to get good rankings on the search engines such as Google or Bing.

Furthermore, you also need to understand that you need to have high-authority backlinks which are coming from reputable, relevant websites with original content. Many companies offer spammy links which break the Google guidelines. You also need to stay away from such companies. You can also ask the company about the number of backlinks you can expect per month. Also, you can ask about the database of relevant placement opportunities they have.

Can I meet the team assigned to my project?

To make a first good impression, most of the SEO agencies assign the best team for a new client. However, you need to meet a team, even a virtual meet is fine, to know whether they are the right people for your project or not.

Most of the times, you will be assigned a project manager and a team of 3-4 people who are good at SEO with moderate experience. Before you start a project, it would be good if you meet and discuss with them your business nature, products, services and other aspects you find important.

Do you currently work with any of our competitors?

If the SEO agency in Toronto is working for someone that belongs to your industry, it is a welcome thing as the agency people have enough knowledge and experience about your industry. You don't have to explain to them about the business nature and other things.

However, if your SEO agency is working for your competitor, it is a concern for you. There are possibilities that your competitor is paying the agency more and getting more services. You need to find out details about it.

What do you know about our industry?

This is one of the most important things to ask the SEO agency. If you belong to the travel industry, you will want an agency that has at least some experience in the travel industry. They must have the right travel writers who can come up with good and engaging content. Even if a limited experience in the travel genre would be good as they will be able to work easily and you don’t need to explain about the industry things.

If the SEO agency has more clients from your industry, it would be beneficial for your strategy as they will have a good network of partnerships and assets. Ask them about their industry-specific digital assets.


If you are hiring SEO services in Toronto for the first time, you need to ensure that you don’t end up choosing a poor company. It will cost you a lot. Take your time and choose the best people who can conduct white-hat SEO services for your business and take your business to the next level.

Author's Bio: 

Hello, I am a Senior Content Writer. I am also making a notable contribution to the Australian Startup Community.