In this nurture marketing strategy, there is no effort to push products but provide content and information to a target audience based on demographics and consumption patterns of the individual. The continuing dialogue with the customer helps converting a doubtful or hesitant consumer into someone who is willing to buy. In Nurture Marketing, it is a win-win situation for both the marketer and consumer as the latter gets relevant information before deciding to purchase while the former gets a customer who may stay with them for ever.

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