What is Facebook?

Facebook is a website which allows users, who sign-up for free profiles, to connect with friends, work colleagues or people they don’t know, online. It allows users to share pictures, music, videos, and articles, as well as their own thoughts and opinions with however many people they like.

Users send “friend requests” to people who they may – or may not – know.
Facebook has over 1 billion users
Once accepted, the two profiles are connected with both users able to see whatever the other person posts. “Facebookers” can post almost anything to their “timeline”, a snapshot of what is happening in their social circle at any given time, and can also enter private chat with other friends who are online.

People with profiles list information about themselves. Whether it be what they work at, where they are studying, ages, or other personal details, many users post lots of information which is easily accessible to their friends and others. On top of this, users can “like” other pages which interest them. For example, a Liverpool FC supporter can follow the club by linking up with its Facebook page. There, the user can post comments and receive club updates, pictures etc.

What is Facebook Business Page?

Many business owners ask about the difference between a Facebook profile and a Facebook page. When getting started on Facebook, users create an account with their email address. Once an account is created, this user has the ability to create one personal profile, and multiple pages. A common mistake among business owners is that they set up a profile for their business, as opposed to a page.

When you set up a profile for your business, you are creating a separate account for your business as if it were a person. Users then need to become friends with your business account in order to connect and engage. The problem with this is that many people are wary of adding a business as a friend, which means that your business profile will may end up friendless and alone on Facebook.

By creating a business page, on the other hand, users can simply “like” your page are able to engage in a more comfortable way. An easy way to remember the difference between a Facebook profile and a Facebook page is that Facebook profiles are for people, while Facebook pages are for businesses. The two types of accounts are compared in more depth below.

Benefits of a Facebook Business Page

Organic Reach
One of the biggest benefits of a Facebook business page is that it provides opportunities for your business’s content to be shown to people on Facebook through likes, shares, and comments. This type of exposure is referred to as organic reach. Think of the content and activity that you see on Facebook. You probably see when your friends like or share posts even if you haven’t liked the page or business. If your business is a profile instead of a page, only people who are friends with you can see what you post. This is the opposite or organic reach, which is something that you want to try to maximize.
The more you can engage with your business page, the better your organic reach will be. This is the purpose of a Facebook business page.

At the top of your business’s Facebook page and on your Facebook advertisements you’ll want to create a strong call to action. This call-to-action can be presented on your page in a few different ways, such as:
• Shop now
• Click for more information
• Sign up
• Learn more

Having calls-to-action on your Facebook page may not directly generate leads or draw customers to your website, but they will be good for your click-through rates.

6 Simple Tricks to Market on the Facebook Business Page

1. Set Goals

The first step that you need to take before formulating your Facebook marketing strategy is to set your goals and objectives. This is the basis on which you will formulate your entire strategy and measure the success of your initiatives.
Here are some of the most common Facebook marketing goals that marketers set:
• Brand Awareness
• Increase Public Engagement
• Increase Web / Blog Traffic
• Lead / Sales Generation
• Get ROI from Facebook Ads
• Other
No matter what your goals are, you need to write them down and also decide on the KPIs that you will use to determine whether or not those goals are met.

2. Target the RIGHT Audience

Facebook marketing is useless if you aren’t reaching the right people. That’s why getting the right target audience is so important! Whether your target audience consists of grandmas, gamers, or graphic designers, odds are, they’re on Facebook. You just have to know how to find them.

Facebook Usage – Demographics
• Gender (Male/Female)
• Age Group
• Location (By Area/Country)
• Interest (Perfumes/ Cloths / Foods/ Etc)
• Language

3. Create Engagement
Post at the Best Time on Facebook
Is there really a best time to post on social media?
Yes. The best time to post on social media is whenever your audience is most likely to see and engage with your content. A well-timed post can lead to more likes, comments, shares, and click-throughs.
But, timing varies depending on industry and your specific audience.

4. Schedule Your FB Content

Content creation and curation are important components to any social media strategy. On Facebook, you have many more choices on the types of posts you can use. This ranges from Stories to status to Group posts.
With the selection of options comes the specific types of content your audience is interested in, which should also be kept in mind while evaluating the techniques for marketing on Facebook that will work best for you.
Whatever type of content you decide to post, you need to plan your content in advance, preferably using a content calendar. Use this to plan ahead and decide what kind of post will be posted on which days and at what times.
This will help you maintain a good posting frequency and consistency, which are both very important for maintaining an active Facebook presence.
You can only expect a large follower base if you keep delivering relevant content to your audience on a regular basis.

5. Set your Budget

When you create an ad from your Page, you'll choose your creative (what the ad looks like), your audience (who you want to reach) and your budget (what you're willing to pay for your Facebook ad). You'll never spend more than the budget you set.
Let's take a look at the two types of budgets you may encounter:
• Total budget: A total budget is the maximum amount you'll spend on an ad until it stops running. For example, if you set a total budget of USD 25, you'll be charged up to USD 25.
• Daily budget: A daily budget is the average amount you'll spend on your ad each day. For example, if you set a daily budget of USD 5 over the course of five days, you'll be charged up to USD 25 total.
We charge your account each time we deliver an ad to someone (even if that person doesn't click or tap it). Keep a close eye on your ad as it's running. If it's not getting the results you'd like, you may want to edit it or start over with a brand-new ad.

6. Leverage FB Ads

Facebook advertisements are a must have if you want to take your Facebook marketing to the next level and reach a larger audience. With all other types of content, you can only reach and market to people who follow your page.
However, Facebook ads let you reach a much larger and yet, relevant audience. Facebook provides advanced audience targeting options that you can use to show your ads only to people who might actually be interested in them.
You can use features like “lookalike audiences” to target your ads. This feature helps you target an audience that exactly mirrors your current audience. This means you can target people with similar psychographics and demographics as your current audience. You can select your Facebook followers as your current audience or can use any other source, like an email list of your website visitors.


Facebook is a popular social media platform with millions of active users. Numerous brands and marketers use the platform for marketing and for engaging their audiences. Use these tips to create a winning Facebook marketing strategy and engage your audience. These will help you boost your Facebook marketing initiatives and meet your marketing goa

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