There are a lot of people who feel that the best, and only way to operate a business is to do it the old fashioned way. They do not believe in thinking outside of the box, and they use techniques that have been used by business owners for decades and decades, just because the formula has always worked. Today, it is important for business owners to understand the necessity of doing things a little bit differently once in a while. It shows that you are creative, and not afraid to try new things. Not being willing to be a little unconventional can actually hurt a business, and here are six reasons why:

You must be willing to accept change: Many old school business owners feel that there is no way to change things, and go by the old adage, “if it ain't broke, don't fix it”. Sadly, these people are actually missing out on so much. When you are willing to accept change and adapt to new things, you have a much better chance of actually seeing your business grow and thrive. Take advantage of new technology, such as everything that the Internet has to offer. When you are adaptable, it will not go unnoticed by your customers, and they will be talking about your business, which of course as we all know, is one of the best forms of advertising.

Find new ways to reach customers: In the past, business owners relied on traditional advertising and word of mouth advertising to attract new customers and keep existing customers. Today, there is so much more that you could be doing to expand your customer base. There are all kinds of great tools you can use on the Internet, such as social networking and SEO marketing, but ifyou are not willing to learn new things, you will never have a chance to experience what they can do for your business.

Find more powerful sales channels to use: You can save a lot of time and money by cutting out the traveling and other things you used to have to do to get sales by using the Internet. Gone are the days when you have to meet with someone in person. You can converse from around the world via the Internet, and actually be able to talk face to face with today's technology. Use the Internet to promote your business in a number of ways, and see just how fast your customer base begins to expand. The more channels you use, the better your sales are going to be.

Find new staffing methods: How would you like to save a lot of money on staffing, but still have all of the staff that you need? You can do this when you take advantage of the many services freelancers have to offer. When you have freelancers doing a lot of your work, you will have a lot less expenses to pay out, including bonuses, health benefits, and more. There are many places on the Internet where you can find talented freelancers from all over the world. Just take a look at the many profiles, and pick your freelancers. You could even end up with a full time employee if things work out well enough.

Make your marketing dollars accountable: Unlike in the past, it is a lot easier to actually be able to track how well your investments and marketing are doing. David Ogilvy of O & M Advertising agency has been known to say, “I don't know which part of my marketing dollars invested brings me results”, but with the tools available today, this will not be a problem for you. And, when you can track your marketing dollars, you can see what works and what doesn't, so you will know where your money is best spent to achieve the most profits.

Use technology to your advantage at all times: No matter what type of business you operate, it is essential that you use all of the tools today's technology has to offer. If you are in the manufacturing business, technology can give you ways to speed up the manufacturing process, or to make your product even better. If you are running an office, you need to use many forms of technology. Technology is the cornerstone of any business, and you will be wise to use it. It will help you to streamline operations, cut costs, and improve your overall bottom line, which of course is your ultimate goal.

Author's Bio: 

Andrew McCombe is the owner of Activate Your Business where they teach new and existing business owners to Start, Grow and / or Automate their business(es) with EASE, so they can live a life of EASE. For more information visit http://www.activateyourbusiness.com.au