With today’s business scene rife with new competition, it has become more challenging to generate new sales leads for your business. A well-conceived, strategic plan is necessary to push the sales needle forward and help you create a steady flow of prospects coming your way.

Below are six of the highly effective lead generation strategies that you can use to bring in new customers and accelerate your growth rate.

1. Become an authority

Establish your business brand as a recognized name in your chosen industry. These require creating best quality products that really benefit a lot of people, writing articles or books, or speaking in conventions. When done right, competitors will scratch their heads and wonder how you did it, while customers will flock to your business.

2. Referral system

Recommendations and endorsements from third-parties are one of the most powerful ways to increase your bottom line. Get your existing customers to encourage other people they know to seek out your products or services. There are various referral systems that you can use to achieve that goal.

3. Telemarketing

This is an extremely flexible medium that allows you to reach your prospects directly and build relationships with them. It also allows you to get immediate feedback from them as no other medium can, helping you to find out what the targeted consumers want or don’t want, and qualify them more easily. Telemarketing can improve your sales ratios by up to twenty times.

4. Word-of-mouth marketing

This strategy is a little bit different than the referral system. It’s also the most potent marketing weapon. It drives buyers to try your products or services. And it isn’t out of your control contrary to a popular belief. There are new techniques today that you can use to launch your own word-of-mouth campaigns.

5. Qualified lists

You will only be as successful as the quality of your prospects list. A well-qualified list of your prospected customers, who show real interests in your products or services, can yield an enormous amount of revenue if you exploit it properly.

6. Internet marketing

With more and more people becoming more dependent on the internet to find what they need, web marketing has become a very essential element for your business. You need a good website and build a strong online presence that allows your customers to find you easily when they search for your business.

Filling your sales pipeline with qualified leads is vitally important for your company’s survival. Use one or more of the lead generation strategies above to achieve your growth goals.

Author's Bio: 

Jam Dwade works as a b2b lead generation and business consultant for Live2Sell Company. Live2Sell offers call center, telemarketing and appointment setting solutions to businesses worldwide. To learn more about their outsourcing solutions, visit their website.