Marketing plays a critical role in the functioning of e-commerce businesses. It enables e-commerce platforms to evolve and cater to the needs of consumers. Online businesses can use marketing automation tools to streamline a variety of marketing tasks. Some marketing automation platforms focus on important tasks of leads and revenue generation.
Let’s explore some best marketing automation platforms that enable Shopify merchants to drive sales and generate leads for their business:-

GreyFox AI: A consumer and business-centric marketing automation platform built for Shopify merchants to increase sales and loyalty at every stage of the customer lifecycle. GreyFOX uses the power of Artificial Intelligent (AI) technology to automate various marketing tasks. Utilizing the AI capabilities Shopify merchants will be able to create a multitude of offers and campaign workflows for their customers. The GreyFOX platform’s main focus is to critically evaluate the consumer’s needs and accordingly create offers for them. Emails on special offers are sent to the customers based on their purchase patterns to maximize sales.

Exclusive Features:
Hyper-personalized customer engagement platform that creates exclusive offers particularly for loyalty customers
In the “Build your Offer” section your customers can create offers themselves that result in a net increase in sales revenue.
The platform uses advanced analytics tools to evaluate the performance of the campaigns
Push notifications are sent to the customers on special occasions like Birthdays, New Year, Christmas, Black Friday over emails, and SMS.
Automates product feedback requests to the customers to generate loyalty in your brand.
It offers hyper-personalized gamification of marketing offers
Artificial Intelligence enables Shopify merchants to understand “what customers want” and accordingly create reward programs for them.
GreyFOX uses intelligent algorithms to evaluate customers’ actions and desires and accordingly create tailored offers to cater to specific needs.

Image Source: GreyFOX AI

Klaviyo: A marketing platform that enables online businesses to use various customer retention techniques to increase sales and revenue. The platform has powerful marketing automation and a revenue-driving email platform to generate sales. The platform creates trust within the customers for your brand to accelerate sales.

Exclusive Features:
Effectively stores customer data
Focuses on retention marketing as per individual customer need
Enables businesses to track the movement of their customers and their visit to the website

Hextom: Simple Shop Automation
Shopify merchants can now automate their business tasks with Hextom. It is a marketing automation platform that enables Shopify stores to meet the demands of the customers.
Exclusive Features:
Inventory Management
Automates order-to-vendor notification
Automates customer segmentation

Marsello: A marketing platform that combines automation and human experts to deliver target retention marketing. It focuses on retention marketing at different stages of the customer lifecycle.

Exclusive Features:

Drives sales with email campaigns
Reduces cart abandonment rates by resolving unsatisfied customer queries

Prisync: Prisync is a dynamic pricing software that enables Shopify stores to track competitors’ product prices. The platform automatically collects the prices and available stock data to facilitate Shopify merchants to make marketing decisions. The pricing engines enable Shopify stores to keep highly competitive prices to boost business sales.

Exclusive Features
Product pricing is done evaluating customers quotations

A marketing automation platform designed to boost Shopify merchant’s sales. The platform pushes emails to the clients that may or may not be of interest to them. The tool sends customers a personalized selection of products that they are most likely to buy.
Exclusive Features
Personalized offers are created based on the customer’s purchase patterns

Are you still confused about selecting the best marketing automation platforms for your Shopify store? In our opinion, GreyFOX AI tops the chart with multiple functionalities it offers its customers. It takes care of various marketing tasks including creating specialized offers based on customers’ requirements. The platform is built with AI capabilities to capture customer purchase patterns and accordingly create offers for them.
Unique Factor About GreyFOX AI
Customers can themselves create offers and avail special discounts as and when needed. It is a customer-centric platform where customers do not feel cheated any longer.

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