Have you ever thought about using paid search or ads? Also called SEA (search engine advertising), paid referencing makes it possible to reach more people more quickly than with natural referencing. The two biggest players in web advertising are of course Facebook and Google, but are there other options? Let's take a closer look at 6 other alternatives to Facebook ads and Google Adwords.

Advertise on another search engine

As we know, Google is by far the most widely used search engine in the world. Indeed, this web giant has more than 90% of the market share. You may have noticed that the prices for Adwords keep going up with the increase in demand. Have you ever thought about advertising on other search engines like Bing or Yahoo? It is true that these two search engines only have about 5% of the market each, however, there is much less competition. Bing and Yahoo are also more used by certain specific groups, including 45-54-year-olds. In short, why not try and diversify your advertising placements?

Advertise on LinkedIn

A while back, we wrote an article on LinkedIn mistakes to avoid. Today we are adding another mistake to avoid: not advertising on LinkedIn. Your business or your advertisements must be relevant to the professional world. LinkedIn offers a variety of different advertising options. There are texts ads, which are located in the right column, display ads, personalized messages, sponsored private messages… It is also possible to sponsor your content. If you are in the business world or create interesting content for businesses, you might be interested in advertising on LinkedIn. It's not just for looking for jobs or candidates.

Advertise on Instagram

Some would say that advertising on Instagram is like advertising on Facebook. These two tools are indeed extremely related, but do you know your target customers well? Are your customers going to Facebook or Instagram more? Since you need to be where your potential customers are, it can be worth switching from Facebook to Instagram. Start by creating an Instagram Pro account if you haven't already done so, and then create tailored ads for that platform. It is possible to make Stories or use publications with images or videos. You can go directly to the app or through the Facebook ad manager.

Advertise on Pinterest

Are you using Pinterest? If you work in an artistic or creative field, it might be interesting to take a look at this platform. Pinterest is not a social network per se, however, it is growing. As we mentioned in our article on the mistakes to avoid on Pinterest, this platform is used mainly by young women. Now, how do you advertise on Pinterest? You can create ads and campaigns where you can reach multiple people depending on your targeting. If you choose to use this alternative, don't forget to use some gorgeous visuals that are sure to grab attention.

Running a campaign with an influencer

If you want to target a niche clientele, why not work with an influencer? This has the advantage of diversifying your posts with content that is both different and authentic. Start by doing some research and finding a purpose for your campaign. Then find the influencers (or micro-influencers) related to the people you want to reach. You don't have to pay thousands of dollars to work with a celebrity. On the contrary, the trend is towards collaborations with smaller players who have a lot of interactions with their community. For example, if you want to promote a new sports drink, you might as well work with a private trainer who has 2,000 followers but has a lot of interaction than with a soccer star. It's for you to see!

Sponsor interesting content

On a related note, you can also market yourself by sponsoring interesting content or people. As with influencers, start your process by doing some research. Who do you want to target? Who are they? What are they using? What do they like? When you have the answers to these questions, head to a suitable platform. Excluding Facebook advertising, Googles Adwords and the alternatives suggested above, you can also sponsor blog posts, Twitch channels and even podcasts.

Do you know of any blogs that are read by your target customers? Why not contact the managers to find out if they would like to have your product and write about it? It is an increasingly common practice. Twitch, on the other hand, is a social network for streaming video games or shows that is increasingly popular with people 25 and under. Can your product be associated with technology or video games? If you answered yes, Twitch may be a platform for you to try. You can visit this site to buy twitch followers. Otherwise, podcasts are also increasingly popular. It is made easy to find and create your audio shows.

In conclusion, we hope we have managed to give you some ideas for your next advertising placements. Start by knowing your target customers to choose the ideal platform for your investments and get started. You can also try several and then analyze the return and your sales. What platforms do you use and like? Which do you think you will try? Tell us in the comments!

Author's Bio: 

I am a writer.