Have you ever wondered, why your business is not picking up, even though you are working so hard? I sure have. I decided to read and get coaching on improving the efficiency of my business. There may be several ways to improve the efficiency of a business. Here are the five sure ways to improve the efficiency of your business.

Tracking your marketing and MAKING improvements

Basically, every time you contact your prospect or customer, you are involved in the marketing process. The marketing process may be considered as a three step process, namely advertisement, Sales and Closing process. As a business owner, you must always find ways to move the prospect acquired as a Lead from your advertisement to the sales process and then from sales to Closing process quickly.


Automation has helped both Small and large businesses in improving the efficiency of their business. Data entry, Book keeping, Customer Service, Email marketing and Fulfillment are some operations that can be easily automated .

Reducing costs:

This may seem very obvious, but most often the business owners fail to track the cost while focusing on increasing their sales/revenue. You could have a system to monitor both expenses and income every week. You can reduce cost by eliminating a service that is no longer required or locating vendors that can give you better deal. The key is to be aware and create a system to reduce cost.

Offer Back end products to your current customers

It is far easier to sell a product to a current customer than to acquire a new customer. You could sell your own product or strike a deal with a business that sells to the same market as you do. This can be a win-win lucrative situation for both the businesses.

Increase profit earned per customer

There are several ways to increase profit earned per customer. You could use the following two methods.

Price increase

You could increase the price of your product and thereby increase profit. This may seem difficult in the beginning, but you must take the bold step and do it anyway.

Offering package deals

You could combine two or more products/services, create packages and sell with higher profit margin.

Author's Bio: 

Lalitha Brahma, an Entrepreneur helps consultants and Small Business Owners increase their bottom line by inspiring and moving them to action. Is the Regular paycheck you receive stopping you from exploring the Entrepreneur in YOU?
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