A home-based business offers you the advantage of running a company without an office or rented space. While this approach reduces overhead, it requires more effort to market. The following tips will help you get the word out about your business.

Build a Website

Most businesses have a web presence that provides easy access to a company's goods and services. The site should describe what your business is about and what it can provide to its customers. You can build the site yourself or work with a service to send the right message. Keep the design simple and easy to navigate. Make the site interactive. Create an atmosphere where people want to engage and share their insights on your products and brand. Be creative with your colors and design but allow it to have a personable feel to it.

Use Social Media

Social media is a free and excellent way to connect and engage with your target demographic. Twitter and Facebook are good places to start, and Pinterest is an option if you have a creative business. Using social media will also add a personal touch that makes your business more approachable and allow you to share your message with many people at once.

With social media, don’t just post and leave it, expecting followers, customers or fans to just help your posts and business go viral. It is important to interact and let the people you are trying to bring in as customers know you care about them and that you value their thoughts and opinions. Responding to messages, like tweets and responding and putting in the time within the social media atmosphere are important to building your brand.

Write a Blog and Newsletter

A blog is another way to promote your business and encourage feedback from your customer base. You can write about your company or industry and provide in-depth information to educate people about what you are doing. Updating the blog frequently will encourage people to visit again and share your posts. Building an email list and sending out a newsletter is another way to communicate about your company.

Purchase Advertising

Search engines can drive a large amount of traffic to a home-based business. Pay-per-click advertising is a popular choice because it will direct people to your site based on what they search for. This works very well for location-based searches. The pay-per-click model requires that you pay the publisher only for each time your ad is clicked. It is effective and economical.

Do a Demonstration

In some cases, talking about or demonstrating your company's products in person is the most effective marketing tool. For a product like doTERRA oils, discussing the health benefits and allowing people to sample the product will drive more sales and recommendations. A demonstration also provides an opportunity to meet your potential customers and learn more about their needs.

Running a home-based business is both challenging and extremely rewarding. Marketing can be the most difficult hurdle to overcome. Following the tips above will guide you on your way down the road of success.

Author's Bio: 

I am a freelance writer and blogger who focuses on business, health and other various topics. I graduated with a bachelor's degree in communication from UCLA and currently reside in Santa Cruz with my dog, Sassy.