The use and users of mobile phones are increasing. It is obvious that we don’t need any statistics to prove the former statement!

The increasing use of mobile phones has impacted online shopping as well. Customers tend to lean toward mobile apps because it gives them more convenience and a better user experience than websites.

There are various advantages to having a mobile application in terms of business and customer perspectives. Here are a few of them. 

  • Mobile Apps are Faster 

Mobile applications run on frameworks, whereas websites use JavaScript to run functions. And that is why Mobile apps are faster. Another reason is mobile apps store user data locally so it is easier to fetch details. In contrast, websites fetch data from servers which usually takes more time as it depends on internet speed and the size of the requested package. 

All this process happens on the backend, but its effect is seen on the frontend—users like visiting or spending time on a platform that loads faster. So, having a mobile application can help your e-commerce business gain and hold more customers.

  • An Easier Way to Keep Users Updated

Mobile apps can be best for maintaining a connection with your customers because push notifications can help you remind your customers about your app. You can send the latest discounts, sale alerts, new product launches, or any information that will remind users of your brand and induce them to open the app.

Once you have your customers on your app, you can send them in-app notifications. This notification can be time left for a sale to end, the product waiting in their cart, or anything that would convince them to make the purchase quickly.

  • Apps are Direct Marketing Channels

Mobile apps are a boon for the marketing department. Once your mobile app is up and running, your marketing department will have direct access to the user’s information. The data collected from user sessions can help your marketers design their next campaign.

You can send personalized recommendations based on the user history. This will help them engage more with your brand. Be it notifications, personalized notifications, or ideas for new products; mobile apps make it easy with the user session details.

Proper communication with customers is extremely important for a business to provide a good customer experience. A mobile phone is the first thing a user will use to contact customer support. 

If you have a help desk loaded with an AI chatbot, knowledge base, and other support channels, it becomes easier for customers to contact you. Customers can find answers by themselves with FAQs and knowledge base articles. In case they still have a query, they can easily connect with your customer support.

Mobile apps help in resolving customer queries faster. Solving customer problems ASAP indicates that you care for your customers and believe in offering the best customer experience to all your valuable customers.

  • Offer More

In this race to stay ahead, ecommerce store owners are always looking for ways to offer unique services. Competition is tough, and it becomes inevitable to have a uniqueness that others don’t.

Mobile apps are a great way to offer features and functionalities that make you the best of the rest. Mobile apps allow you to use call-to-action buttons to make the add-to-cart process easier for your customers. You can also simplify the checkout process to reduce the cart abandonment rates.

Affordable Way to Have a Mobile Application

Now that you know that mobile apps can uplift your business upto a great extent, it is time to have one of your own. Not all businesses can afford to get native apps developed. Developing an app for both android and iOS is a time-consuming process. But we have found an affordable and fast way to have a mobile app. And it is a mobile app builder. For example, if you have a Magento store, you can find Magento 2 mobile app builder online and develop mobile apps using it easily. It is so easy to use that any non-technical person can use it and develop native apps. To find app builders online, you can simply search “Magento 2 native app builder,” and you will have tons of results.

Author's Bio: 

Mr. Maulik Shah is the founder & CEO of AppJetty, a digital software products store specializing in extensions, plugins and apps for host of software platforms like Magento, WordPress, SugarCRM, SuiteCRM, Odoo, Dynamics CRM, etc.