If you want your business to be successful, you need to be able to sell your product or service. When you are not making sales, you are not making profits, and you will not have that successful business you want so badly. But, just making a few sales is not nearly as important as making sure that you actually have great sales consistently. In order to do this, you are going to have to work at it. For most people, sales don't always come naturally, and there are many skills that need to be learned in order to achieve success, and they don't always make the best first impression, which is so important. Here are five tips to help you sell consistently, just by using the power of first impressions:

Meet Potential Customers Face To Face: The telephone is a wonderful tool, but it should not be used for meeting customers. It is great to use for making appointments, but it is much better to meet potential customers in person. A lot of things can be missed in a telephone conversation, and when you are right there, you can really show off your product or service in the best light. Also, actually taking the time to go out and meet people shows that you respect them, which will go a long way for your business.

The More Customers You Meet, the Higher Your Sales Will Be: This is pretty much common sense, but something that still needs to be mentioned. When you own a small business, especially in the beginning, you have to go out knocking on as many doors as possible in order to get a customer base. Obviously, not everyone you meet is going to become your customer, but the more people you contact (who you have defined as being your ideal prospective customers), the more chances you have of doing business with them.

The Art of Conversation Should Not Be a Dying Art: You can have a really great product or service to sell, but if you don't have the right conversational skills to present it, you may not get the sales you want. You should learn how to conduct a professional conversation with potential customers, and create a sense of trust and respect through your conversations. Remember, it is not just your words, but also your body language that you will have to work on. This is going to go a long way to bringing you plenty of customers and profits.

Always Take Notes: No matter what your conversations with clients are about, take notes so that you remember every detail. You never know when you are going to need to do so in the future, and if you take notes, you will not have to search your memory and come up empty. If you have a digital voice recorder, use it (of course, you must have the permission of the other parties). By taking notes, you have the information you need to help your clients, both now and in the future.

Establish a Relationship With Your Customers: Sales are not just a one off thing. In order for your business to be truly successful, you need to have repeat business, and to do this, you must establish a great relationship with your customers. You can do this in many ways, and the better your relationship with your customers and the happier they are, the better chances you have of them telling others, which will obviously increase your potential customer base.

Author's Bio: 

Andrew McCombe is the owner of Activate Your Business where they teach new and existing business owners to Start, Grow and / or Automate their business(es) with EASE, so they can live a life of EASE. For more information visit http://www.activateyourbusiness.com.au