As an app developer, you should know that building the mobile app is just half of the job. After successfully building an app, you have to make sure the app is interesting enough for users to download it. There are a lot of apps available on different stores, and most apps have the same features. You need to make yours interesting enough to stand out for people to download it.

As long as your app is great with a few improvements, it would be able to stand out, with the help of these tips.

Here are 5 tips to help maximize your app downloads;

1. Place ads where your target audience can be found

To maximize your app downloads, it is important to place ads, to make your app known. You can place ads on social media networks to get a wider audience. But if your app is similar to a lot of other apps already in the market, it is better to do online ads; this would make your app unique and attract more users.

A key point to take note of when you want to place ads is to know the right places to place your ads that would have more effect. Find out where your target audience hangs out more and place your ads there. It should include a very good reason why they should download the app, something that would catch their attention.

2. Get good PR

App developers and mobile app development companies know that it is going to take more than videos, a website, online ads, etc. to keep the users interested and also get more users to download the app. But to keep a loyal community of users, you need to get good public relations or a market influencer.

Getting good PR does not include sending press releases to publications because they get that every day. It could work only if you are willing to keep paying for the publications which are not advisable. But to get good PR you need to create enough noise about your app that the publications would be interested in writing about your app.

3. Create a website

Just because it is a mobile app does not mean, it does not need a website. Having a website increases the chances of people knowing about your app. The website can be used to email subscribers, check out feedbacks about the app, get survey replies, etc. you can also post articles on your website that optimize relevant keywords.

4. Listen to your users

No matter the number of users you have, always listen to their demands. This would help you in building a very loyal community. Always ask for feedback and take them seriously and also give out incentives like referral bonus to encourage users to spread the word about your app.

If you can successfully listen to your users and implement their feedbacks, more users would be willing to download the app. since people like to be treated like they are important.

5. Use explainer videos to engage your users

With the help of Powtoon, Animoto, and Explainify, you can make explainer videos to engage your users. It is very vital to have an explainer video of your app. You can even use the videos to explain the market research, specific features, and so many other things.

Author's Bio: 

Melissa Crooks is Content Writer who writes for Hyperlink Infosystem, a mobile app development company that holds the best team of skilled and expert app developers India. She is a versatile tech writer and loves exploring latest technology trends, entrepreneur and startup column.