Many businesses are using social media today to reach their target audience and get more brand visibility. But a lot of them are not doing it right and wonder why they do not see any results from their social media marketing.

In this post, I will share strategies you can use to ensure you get an ROI on your social media marketing efforts.

The bigger your presence on social networks, the more familiarity you build with users. This helps you cultivate trust and goodwill, which can lead to conversions.

Done well, the strategies I write about will drive loads of social media traffic to your website, so you don't have to spend much money buying traffic from services like

Make Your Goals Clear

One of the mistakes that a surprising number of entrepreneurs make regarding social media marketing is having unclear goals. So, you need to make sure that you don't fall into the same category.

Goals are not just things you vaguely wish you could attain. No, they are targets that you hold in your mind, and then craft steps to help you achieve them.

Therefore, the first step to creating an effective social media campaign is having a clear goal in mind. The following tips can help you come up with that goal:

Research your niche and see what you can realistically achieve.
Create an ideal timeline for your social media campaigns, events, etc.
Establish what can concretely be considered positive developments.
Check out what other social media marketers are doing and compare with what you're planning.
Decide if you need to buy fast web traffic to help you achieve your social media goal faster.

When you know exactly what you need to do and where you are going, it is a lot easier to get there.
Know Your Target Audience

As a business owner planning to capitalize on social media's power to grow your business, you must have a good grasp of your potential customer. This means knowing as much about them as you can.

Some of the things you should know about your target audience include:

Social status
Income range
Shopping habits
Social media activity

It would not be an exaggeration to say that data is currently one of the most sought-after commodities globally. With adequate information about your audience, it will be easier for you to craft specific ads that will catch their attention and hopefully get you conversions.

Launch Exciting Social Media Events

Social media is a place where you can run as many experiments as you want to see what works or not. One of the things you could try is launching fun events for your followers or subscribers. Such events could include:

Special promotions
Anniversary celebrations
Holiday discounts

These events should be creative and well-targeted to create a buzz about your brand online.

When social media users with the same interests participate in the events, they feel like others out there understand them. As such, they will feel less reluctant to see what you have to offer and could eventually buy from you.
Crush Your Image Game

Whenever you are running a social media marketing campaign, always use the best images possible. Why do I say so?

Research has shown including quality photos in your social media post can increase engagement by a staggering 650%. So just adding pictures could get you more likes, retweets, comments, and shares. Research has also found that people better remember a message when it is accompanied with images.

So, make sure when posting on your social media pages, the pictures you use have the following features:

High resolution
Tastefully shot or created
Semi-profession or professional
Appropriate to the theme
Easily understood
Uses colors correctly
Tell a story

If you can have them commissioned for greater effect, that's great.

If not, then there are plenty of resources on the web that offer free photos and images. Some platforms require you to pay a bit of money to gain access to premium images, but they are usually cheap.

Whichever you choose, be sure to consider what you are posting carefully. You need to catch your audience's attention, and you can't do that if you use blurry or confusing images.

Don't Too Salesy

Regardless of whether it is done offline or online, one of the things that doesn't change is people's dislike for sales guys always pestering them to buy something.

As soon as a social media user knows that you are trying to sell them, they'll immediately be on guard. As such, try to avoid the obvious approach until necessary.

Instead, you should focus on giving your audience something they are looking for. For example, provide useful information they might need, and most importantly, be trustworthy.

Shoppers are more likely to buy things from someone or a company that they already have a relationship with. If that relationship is built on trust, the likelihood of making money is even higher. It doesn't matter whether you want them to buy bulk traffic or plastic cups.

Of course, this doesn't mean that you need to hide your intention to sell to your target demographic. They will likely already expect that, but don't be too pushy about it.

Gently coaxing shoppers into spending money is the core of every good marketing campaign. The same goes for social media.

You are much more likely to succeed in raising your conversion rates if you appear as a friend to your users than as someone who only wants to get them to pay for their product or service.


If you're going to do social media marketing, you need to do it right, or getting thousands of users' attention will be difficult. Follow the tips discussed above, and you're much more likely to succeed at it!

Author's Bio: 

Founder of Webtrends Agency