5 Killer Ways to Use Instagram to Promote Your Next Event

Instagram is a wonderful platform to share images with friends and family, but it also works well to promote events. If you’re hosting an event, use Instagram as a way to drive people to your event page, connect with your followers, get some great photos and thus, increase your event ticket sales. This article offers five ways to use Instagram to market your event in no time!

What factors make Instagram Good for Events?

If you're a brand manager, and you're wondering if Instagram is good for events. The answer to that question is yes. Instagram can be a great tool for event managers because it’s the perfect platform to showcase photos, videos, and videos from social media that are directly related to their event. Brands can use Instagram to provide real-time updates about events through branded hashtags. Brands can create their own branded hashtag and share those tags with their followers, providing them with constant content updates. It's a win/win scenario for brands and event managers alike. Here are a few key factors that make Instagram good for events.

1. For a variety of reasons, it's often difficult for people to see and feel what an event will be like. They can't see, taste, touch, or hear it first-hand. So how do you change that? How do you show them what the event will be like, and give them an idea of what to expect? The best way to do this is through visual media. Instagram is one of the most used platforms for capturing images. Using these images, you can create a realistic view of what the event will look and feel like. You can even use images of guests to really capture the feel of the event.
2. The number of followers on Instagram can be considered social proof. People are likely to trust those with a high number of followers. It makes sense because we all know that people who are popular tend to be trustworthy. This is why event professionals choose to advertise on Instagram.
3. As technology develops, new platforms appear. Instagram is a new social media platform with more than 600 million monthly users. According to a report by Statista, Instagram is the most used social media platform in the world, with an estimated 600 million users. With more than 400 million daily users, it is also one of the fastest-growing social media platforms. This is a good reason event professional should make the most use of Instagram.

Ways to Use Instagram to Promote Your Next Event

1. Build Buzz for Your Event by Arranging Competition

An effective giveaway strategy can be used to promote any event. An important tip is to find ways to reward participants who are willing to share their information. It's very easy to make your audience think they are free, but then ask for something in return. For example, give away coupons for gifts, free items, or free products. Giveaways don't have to be expensive. They can be as simple as a pen and a flyer that promotes an upcoming event. Make sure the giveaways don't come at a high price.

2. Promote Event with Instagram Influencers

Instagram's influencers are the new rock stars of marketing. They are the new face of digital marketing, and they are making a huge impact across industries.Influencer marketing can help your brand. Influencers are creating and sharing incredible content every single day, from beauty videos to cooking demos to travelogues to inspirational quotes to brand endorsements. Try to find out influencers who will be appropriate to spread the word about your event to your target attendees. You can convince them to create content in their own style while promoting your event. Or, you can ask them to launch the competition on Instagram for a wider reach. In exchange, you can offer them some gifts and free premium tickets to your event.

3. Paid Ads on Instagram

If you are already familiar with Facebook ads, then it is super easy for you to run Instagram ads. From the Facebook ad manager, you can run both Facebook and Instagram Ads seamlessly, as Instagram is owned by Facebook. Instagram paid ads are becoming a new form of marketing for event organizers to reach new people and grow their followers. By using Instagram paid ads to promote events, they can target specific groups of people. They can promote special offers, announce new features, or let their audience know about events. They can also share content that is relevant to the event, which is great for engagement.

4. Trending Instagram Hashtag

Have you ever heard of Instagram hashtags? They are an extremely effective way to promote an event. For example, if you are running a book promotion, a picture with a particular hashtag (say, #promotebooks) will show up in people's Instagram feeds and allow them to find others who might be interested in the same event. By tagging events this way, you can help spread the word far and wide. To create a buzz about an upcoming event, you can use Instagram and use hashtags. Hashtags are special keywords that make search engines find your post easier. The trick is to find the right hashtag to use. Try using the following: #your event title, #your event name, #your city, #your venue, #your state, #your country, #your industry, #your service, #your event description, and #your service price. You can also try creating hashtags by using words that are commonly searched online.

5. Instagram Stories

Instagram Stories are a great way to add to the fun of any event. They can be used to promote the event or to give people the opportunity to ask questions, share experiences, or simply show off their photos and videos. We can use Instagram Stories to share behind-the-scenes content, so fans can see what they can expect at an event. This type of content also makes it easier for fans to get in touch with the event organizers.
Below are the ways you can use Instagram stories effectively to promote your event.
• You can post a few shots with text overlays with the call to action, and people will be able to access it from their Instagram stories for a limited amount of time. The goal is to get your followers to click the link and register for your event.
• You can also promote your blog content through Instagram stories by putting a link to your blog in the story.

Final thoughts

Instagram is a powerful tool for any marketer. For event marketers, it's an even better tool than Facebook. Instagram gives you a powerful way to connect with people who are interested in your event and what you have to offer.