Building a good customer base in Facebook isn’t as easy as it looks or sounds. Most people are under the assumption that being on Facebook guarantees their success, since there are so many users on the platform, but that just isn’t the case. Businesses have to work really hard if they expect to grow their businesses on Facebook. Small business will have many more obstacles than larger corporations, but they can succeed if they use a few secret tips to guide them along the way. Below are 5 Facebook secrets to grow your small business the right way.

1. Design for Success. Visual appeal can determine whether or not people stay on your Facebook page once they get there. It is important to communicate your brand with high quality photos, and company information. If your page looks bad, or if they have to struggle to find out what it is that you do or sell, then they will close your page out quickly.

2. Have the Right Content. Relevant content is one of the biggest keys to your success. Develop a strong Facebook marketing strategy, and stick with the plan. Make sure that you post invigorating, fresh, and original content often. Daily, weekly, or monthly updates are suggested. If you don’t add new content regularly, then your followers or fans may “unlike” your page.

3. Engage Your Audience. Typical websites or blogs will have all sorts of people posting content, and then they leave it at that until the next time they submit a posting. With a Facebook fan page, your fans will post constantly. It is important to keep them engaged, by participating on the page, by promptly responding to their messages, and by posting worthy things that will keep them interested. This is the only way to build a strong following that will drive results and profits for your business.

4. Promote Your Page. Do whatever you can to promote your Facebook page. If people don’t know you exist, then you won’t get any traffic. You could do this by advertising on blogs or websites that have a similar audience or you can ask people to “like” your page that you have had contacted in the past. Every time a page is liked, notifications are posted to user walls that they have liked the page. When their friends see this, they may decide to check out your page as well. It will take time to get a strong following, but it will be worth it in the end.

5. Measure Your Progress. Facebook has a dashboard that will allow you to understand page growth and engagement. It will give you important statics about your page, so that you know where you stand. If you are lacking in some areas, then that will let you know that there is room for improvement with your page.

There is no one proven strategy that works. Every business uses different techniques to grow their Facebook pages. As long as you make an honest effort to grow your page the right way, then you should be able to see good results within just a few weeks.

Author's Bio: 

Doug Dvorak is the CEO and Founder of The Sales Coaching Institute. For more than 25 years, The Sales Coaching Institute have been leaders in sales and sales management training. The Sales Coaching Institute offers customized, creative and non-traditional sales training systems that are “one size fits one” and developed to the unique business needs and “sales pain points” of each client.

Visit him and his website at to learn more about how he can help you and your sales force or business.