Are you having trouble growing your audience, customers or even maintaining your prospect list? Email marketing could be the answer you are looking for. There are a couple of schools of thought when it comes to marketing and sales, the first is that the money is in the follow up and the second is that the money is in the list. Read to end of this article and learn my 5 email marketing tips that are sure to maintain your audience and your bottom line.
What Is Email Marketing

5 Email Marketing Tips
5 Email Marketing Tips

First, let me explain the basic premise for these email marketing tips by the laying the foundation. This is how Wikipedia defines email marketing; Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or current customer database. Broadly, the term is usually used to refer to sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business, sending email messages with the purpose of acquiring new customers or convincing current customers to purchase something immediately, and adding advertisements to email messages sent by other companies to their customers.

Now that you have a reference point, let's dig into my 5 email marketing tips that you can use to start building or enhancing your existing list. It is imperative for you think of your list as your book of business, your prospect communication tool, your vehicle to achieve your laptop lifestyle.To accomplish this, make sure to maximize your efforts by nurturing your list s so that it will continue to grow and that your subscribers will stick with you .

5 Email Marketing Tips

1) Maintain a pre written set that will run over a certain, scheduled length of time. This will insure timely delivery as well as help to develop initial rapport wit your prospects. Be sure to use your own wording as soon as you can, however if you are representing a company they will usually have a set of messages yo can use to get you started. The key is here that you want your prospects to get to know, like and trust you and there is no better way that to write using your own voice.

2) In addition to the pre written messages, be sure to write your list consistently at least two to three times a week. Some ideas are to announce an event that deals with a topic that they are interested in, try to write about things that are similarly related to the theme of your list. You can share a video, article or something they will find value in as you want them to look forward to receiving and better yet opening your email.

3) As you spend time and energy nurturing your list, it is important that you mix up your content. What is meant by that is, you do not want to be perceived as the email marketer that is just trying to sell something. If you are that person, you will notice a high rate of unsubscribes and will not build rapport and relationships that last. remember, the idea is to create prospects, customers, teammates and friendships. If you are constantly pitching without offering substance, people sense that you are only after their money and will not stick around, would you...

4) When someone makes a purchase from you, be sure to move them to a customer list. There is no better way to lose a prospective long term customer than to continue sending them dialogue that pertains to buying something they already purchased. You should still continue to develop your relationship by writing to them and make offers that is the point, just be mindful to provide customers a special place.

5) To avoid having unsubscribes, be sure to keep the content compelling and on topic. They joined your list to receive information on a specific subject, keep the discussion congruent to original topic as much as possible. As you research, you find there is plenty of content to talk about within your niche. Remember, you are building trust and letting your prospects get to know you, so the more you can provide them with the information they are seeking, you will overtime become their go to person in the field and that is the key.

In closing, those are my 5 email marketing tips, there are many more and if it is your intention to build a responsive and high converting email list, there is plenty of information available for you to become a master email marketer. remember, the money is in the list, the list is your follow up, nurture your your list and overtime you can have the lap top lifestyle of your dreams.

Did you find this information beneficial and of value, if so please comment and share, it's how we all grow.

Author's Bio: 

Brian Lewis


(316) 712-9579