We have all heard the name before, whether it was by a friend or in the news. Twitter is becoming the fastest and easiest way to explode your online business. It doesn't matter if you are growing an MLM, real estate, construction, or any other kind of business. Twitter is the new ago of marketing and social media. Twitter was developed in 2006, by Jack Dorsey, Evan Williams and Biz Stone. Twitter is the number one way to explode your business if done the right way. With Twitter you have the ability to generate niche specified leads for your business. It as easy as 4 steps

1. Account Set-up

The first step is set up an account on Twitter. This account will be for your business. Make sure it is not a mixture of personal and business. I will explain why later in steps 2 & 3. You can do this by stopping by Twitter's homepage. Now before you set up an account. Take some time to think about a username. When picking a name, it is very important because you’re going to be branding yourself with it. It could be your name, a business name, what ever it is, make sure you have put so thought into it. Once that is finished, you will set up how your site looks through the settings option tab. You will want to go in to your settings and personalize it. Make it who you are and what you are about. Remember we are branding ourselves by our username, picture, and the way our site looks. Upload a background, the more custom the better. Then add your URL (should be the url to your blog. However, can be your company Url). Also add your one line profile. The profile should be interesting and about who you are. After you are finished completing your profile, you are ready to add your picture. When adding your picture, make sure it is a picture of you. Most people will not follow someone if they don't have a picture. Also remember you are branding yourself. If done the right way, when people see your picture, your name, website url or slogan anywhere on the web. They will automatically associate it with you. This is a very powerful way to be a leader and authority online.

2. Getting people to follow you.

Now that you have taken the time to set up your Twitter account to brand you, you are ready to add followers. This is one of the most important steps in this article so pay close attention. When you are adding followers, you don't want to add everyone and anyone. You want to add people who are in your line of work. So if you are involved in real estate. You will only follow and be followed by people in real estate. If you are involved in MLM, you will only follow people involved in MLM. There are two reasons for this method. The first is you want to create niche specified leads. The second is if you start following your friends with this same account. Once you go over 2,000 followers. It will be hard to keep up with their direct messages and tweets. Now your ready to build your following. This is very simple to do; you will start by adding 300 people a day until you reach 2,000 followers. Once you reach 2,000 followers, every other day you will want to go back and un follow anyone who isn't following you back. The reason for this is once you get up to 2000 people. If your following’s are much higher they your followers, Twitter will not let you follow any more people, until more follow you. So make sure to always un follow people if they don't follow you back. That's it, that’s how easy it is to get followers.

3. Becoming an Information source

Now that you are building a strong following, you are going to add value to their life and businesses. See if you want to people to read your tweets and click on your links. You will need to start small. For the first three weeks, tweet famous motivational quotes with no links attached. After that share good information with those following you, this can be any info you can find online. Some good places for info could be Google, Articles and You Tube. You will want to search these places and more to find great information. Once you have found it, tweet it to your followers and add a link to that site. Now I know this sounds crazy, however if this info you’re sharing helps your followers. They will hold you as a person of value and start reading more of your tweets. Also they will re-tweet and share it with others. Then they will want to know more about you and they will click your personal link on your Twitter homepage to find out who you are. So you will want your that link to send them to your blog. Then on your blog you will put links to your biz opp. This is the first way to generate leads for your business.

4. Generating Leads

Now that you have built a following and have added value, the second way will be once someone follows you. You will want to send them something free as a thank you for following you. There are many things you can find online that are free. It could be a free self help eBook on your field or their field of business. However make sure it is of great value. So, once you have found your gift. When you see someone has followed you back. You will send them a Direct Message. The message will say, "thanks for following me, look forward to your tweets. Please except my free gift. (add link to your splash page)." They will then click on the link and be sent to your splash that you created to get their free gift. If you don't know how to create a splash page, use Google or YouTube to find out how. After you have built and completed your splash page. At the bottom of your splash page you will need to insert an information capture box, to capture peoples' information. This box will be attached to your auto responder (like aweber). If you don't know how to set up an auto-responder, use Google or YouTube to find out. Once you have captured their info with your auto-responder. This is called building a list. It is one of the most powerful ways to build your online business empire. In the first message sent by your responder, you will have the link to the free e-book. Then all you have to do is write more messages that give value to the people on your list. This info can be all about your business or a mixture of both. You will want to send at least ten messages. These messages will continue to repeat forever or until they opt out. Also, you can always add messages later on.

Well now you know how to set up your account. You know how to add followers. You know how to generate leads and create a list. All you have to do now is put it into action. This will be the easiest step of them all. Just go do it, start with something and always continue to revise. It doesn’t matter if you fail. Just always remember to fail forward.

Author's Bio: 

Zack Miller is a business coach and mentor that assists serious entrepreneurs in building a profitable online business with multiple incomes streams. Zack and his team have assisted hundreds of people in generating profits that exceed $250K or more in their first year. For more information and to contact Zack, visit: http://www.generatethewealth.com