Businesses are realizing the importance of social media more and more every day. If you’re among these and want to take ahold of one of the greatest revolutions in marketing today, then you need to be using a combination of social media tools to streamline your social media marketing. Josiah Brown is the owner of Airborne Digital Marketing Agency, a Winnipeg based full service digital marketing agency. He provided his insights on 4 social media marketing tools you need to take advantage of in 2019.

1. Hootsuite

Hootsuite is a social media management company that will reinvent your social media marketing. You can use Hootsuite to schedule your social media posting ahead of time, and to see analytics on your social media accounts current performance.

Hootsuite has plans starting at just $29/month, and they offer a month-long free trial. This base account includes use on up to 10 different social profiles, so it offers a great bang for your buck. If you run an agency, Hootsuite also offers a variety of accounts with use on more accounts, as well as having more than 1 user on the account.

2. Buffer

Buffer is one of the most popular social media marketing tools on the planet. Just like Hootsuite, its main purpose is to create a content uploading schedule to systemize business’ social media marketing.

Buffer is more well known for its usage in terms of engaging your followers. Your marketing team can maintain private messages on all social media platforms, just from their Buffer account. It takes the runaround out of checking private messages on all the different social media platforms.

Another big advantage to Buffer is your ability to assign conversations to the appropriate person on your team. Just select their name from your list and they will be connected!

Buffer offers a free 14-day trial, so if this sounds like something you could benefit from you should definitely check them out!

Plans start at $15/month for Buffer, but the “Buffer Reply” (which is the private message dashboard I was talking about) is a separate product which starts at $50/month. Pricing is pretty expensive, but the nice thing is that it varies with how many accounts you’re going to be using on it.


IFTTT is an acronym which stands for “If This, Then That”, it’s also an incredibly useful tool to use in 2019. As you can probably guess from its name, you can use it to create specific events to happen when something else triggers it.

For example, you can make it post on Twitter when you post on Facebook. This can be extremely useful, because you may be posting on your Twitter to promote your Facebook post anyways, now you don’t even have to expend the time and energy to post on Twitter.

The best part about it is that it’s free, so if it sounds interesting you, there’s no sense in not giving it a try!

4. Buzzsumo

No list of social media tools is complete without mentioning Buzzsumo. Buzzsumo is a tool used for finding out what the “buzz” is around “sumo media”. I’m sorry that was a bad joke… Pretend I never said that.

It keeps track of content on the internet, including amount of times it’s been shared on various social platforms, and backlinks it has generated.

Although it is a tool used more frequently by SEO enthusiasts, it can still be used to stay in the know on your niche and what makes something social media worthy!


We hope you’ve enjoyed our list of 4 social media marketing tools to look into in 2019. If you’d like to talk to us more, we are a Winnipeg social media marketing company, and if you have any questions about what we discussed today, don’t hesitate to reach out to us!Winnipeg social media marketing

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freelancer Writer and Blogging Expert.