4 Simple Ways of Re-optimizing Old Content to Get Traffic – Saga Biz Solutions

Is your content works well? If not, do you create new content to get leads? Well, it certainly does not work that way. A better option is to look at your already published content and see how it performs on social media platforms and search engines.
If you are not in Google’s top 10 results pages, you have got a problem and it is time to revamp your content in the most efficient manner. At the time, the idea of re-optimize your old content appears to be vague idea that the engagement of this piece decreases. But if you craft content that gets people talking, your content marketing is strong.
The tips mentioned in this blog will help you create content that drives engagement and these are important. There are more than 68% of traders who have difficulties in creating engaging the public. People think that if they create new content is the solution to their underperforming content.
According to a content study conducted by Pam Vaugham, up to 76% of traffic comes from posts published a month or more before. With these 4 techniques, you can improve your old posts so as to bring more traffic to your blog.
4 Easy Ways to Re-optimize old posts
1. Use long tail keywords
As long tail keywords are to the point and specific, optimized content pages with long tail keywords will do the trick. They will rank easily as there is less competition between long-tail keywords.
Content has two objectives: either to address a particular keyword or answer a question. The purpose of producing content online is to help people find what they are searching for. Well, other than Google, there are many other sites like Twitter, Bing, YouTube, Reddit, and Yahoo which use keywords in their ranking algorithm.
As some keywords are way too competitive, competing with several authority sites need a better solution. This can be done by your old articles that are underperforming. They did not do well because of small tail keywords or head keywords.
Head Keywords usually have 1 or 2 words and get a search traffic of 18.5%. Whereas long-tailed keywords generate organic search traffic up to 75%. This is the reason head keywords difficult to rank for.
With over 2 million blog posts published every day, it is difficult to target a keyword that is competitive. This will happen even if you have created one of the best pieces of content. For this you will have to analyze your old posts. For example, there is a post on 'Top 10 ways to make mobile marketing efficient’. " Select the main keywords in the content and search for its longer variation. Here you will find the long tail keywords for mobile marketing.
You can use Google AdWords Keyword Planner and check the long tail keywords that you can incorporate. If you feel keyword planner is not helpful and the keywords are always competitive in nature, you can use Keywordtool.io instead. All you have to do is enter the main head keyword and click an orange button for a list of long tail keywords. You can use these words to rewrite your title.
Note: Your focus should be providing value to your content instead of manipulating search rankings by using long tail keywords.
2. Use powerful words in Headlines
Use the right set of words in your headlines can increase your CTR. There are over 200 ranking factors that Google uses in its algorithm. One of the factor that quickly boosts organic search rankings is Click Through Rate or CTR. According to a study by iProspct, 68% of search engine users tend to click on a result that is displayed on the first page of results. For example, if your web page is somewhere at page number 5, then you get at least 15% of the clicks. Get 25% CTR or click through rate will make your page is pushed up by higher ranking. Indeed, Google wants to serve its users the most useful, relevant, timely and interesting information.
By Click Through Rate, we mean the rate at which a particular result on the search engine is clicked. This can be done by adding powerful words and catchy words to your headlines. Make your titles so that the user stops and the urge to click and read on. If you want your content to be successful, it is important to build a compelling title that weak words do not flatter users.
For that matter, you can refer to the 'Big list of 189 words that convert' buffer how powerful words can be. You can also check the list of 317 power words by Jon Morrow to get new information.
Some words that can drive high CTR are
• Backed
• Authentic
• Cancel Anytime
• Best selling
• Approved
• certified
• experienced
• Results
For example, if your old content has a weak headline like "5 ways to make money through Facebook," then you can re-write on "How to make money through Facebook quickly."
You must use words that are exciting and captivates your readers’ attention. Improve your underperforming content using the right set of keywords.
3. Meta description should be keyword rich and persuasive
There are 3 aspects to site optimization
• On page SEO
• Off-page SEO
• technical SEO
Most of us are acquainted with what on-page and off page SEO means, but what about technical SEO? Technical SEO is nothing but things like your site speed. For more search traffic, you must be sure that your pages are super fast. But, but ... but that is not enough. You must make your meta description is not weak or irrelevant. In this case, you can not get much more organic results to your site. To inspire people to click on your search results, you must cleverly devise your meta description. This is because search users will read your meta description before clicking on the title. Therefore, make it keyword rich as well as persuasive.
Remember one thing, you should never optimize your keywords too, but focus on the intent of the users.It is important to choose your keywords that make sense and of course naturally.
4. Provide value to users
The basic content marketing is user’s intent. If your content is not helpful for users with respect to their specific need or question, it will probably fail.
If they come to your page, read your content, but are not useful, they will leave. Quickly. What you can do is to deliver the right content in the right way. This means, if your users want a step-wise instructions, do not write tips or hacks. Your main objective should be the intent of the user. For this you can check the keywords. They point out what is the need of the users.
The first step is to find a keyword (long tail keyword or head that’s up to you).
The second step is to analyze what the user wants to know. For example, if someone searches for 'get a fair skin at home using natural methods, "it is obvious that he / she will not go to the salon or use chemicals. Your article will help if given a solution to get clear skin at home without using chemicals, the resources to get fair skin can be found at home, and the products are not too expensive.
Therefore, you have to sniff for hidden beneath the keywords. Find them and craft your article around that.
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