Designing an eye-catching, easy-to-navigate website is a critical step towards having a solid online presence that nets you customers and grows your business. Particularly if your business website is powered by WordPress, there are a lot of plug-ins to choose from that will make your site more user-friendly for your customers, although any host will support the basic, essential plug-ins. And a more user-friendly site is always more likely to attract and retain customers than one that is not. Read on to learn about how the right plug-ins can help take your business website to the next level.

Integrate Plug-Ins with Solid Web Design

The coolest plug-ins available won't impress anyone if users can't find them or they don't work properly. When looking to add plug-ins to a business website you should consult with an enterprise web design company to get any new plug-ins seamlessly implemented into your existing site. If you've been taking a do-it-yourself approach to website design for your small business, most of the popular hosting sites make it pretty easy to add plug-ins to your site that look nice and work like a charm. However, if you are having issues or your site is still not looking as professional as you would like, it's worth it to look into hiring professional web design services. Always make sure that your website is mobile-friendly, as many people, especially young people, primarily search the web on their smartphones. A site that is not mobile-friendly will display in a clunky manner and cause customers to lose interest.

Social Media Links

Nearly all major website building services give you the option of adding social media buttons to your website. These direct your customers to your social media pages so they can choose to follow your updates there. Interacting with your customers on social media is key to connecting with them digitally, and they can be the source of very useful information, such as product feedback. These social media buttons also make it simple for customers to share your blog posts and product information, which is excellent free advertising for you, as word-of-mouth marketing is one of the most effective marketing methods.


Having a map plug-in present on your site makes it so people can easily find your business in the real world. Google Maps and Mapquest are popular choices. If your goal is to drive foot traffic to your business, you want to make it as easy as possible for shoppers or clients to find your place of business and set it as their destination on their mobile GPS. Displaying a map also helps establish your business as legitimate and professional.

Contact Forms

You want to make it as easy as possible for customers to contact you with inquiries about your products or services, so installing a plug-in that lets you create convenient "contact us" boxes should be high on your list when you're designing your website. With contact forms, you have to strike the right balance between thorough and overwhelming. Customers will get frustrated and not submit their inquiry if too many questions are asked. Focus on getting the information that you really need at the beginning, and save the gathering of additional information for later interactions.

Designing a quality website is key for establishing a digital presence of your brand. But one thing you always must be sure of is that the site is user-friendly. It is easy for users to navigate the site and find what they are looking for? Various plug-ins, add-ons and features can help you with that. Get in contact with your web designer as soon as possible to see if they can add these plug-ins to your site if you don't have them already. Even small tweaks like plug-ins can help make your business site exceptionally user-friendly.

Author's Bio: 

Rachelle Wilber is a freelance writer living in the San Diego, California area. She graduated from San Diego State University with her Bachelor's Degree in Journalism and Media Studies. She tries to find an interest in all topics and themes, which prompts her writing. When she isn't on her porch writing in the sun, you can find her shopping, at the beach, or at the gym. Follow her on Twitter and Facebook: @RachelleWilber;