4 Major Exhibition Signage Mistakes To Avoid

Events such as exhibitions, conventions, and local and international trade shows are an amazing opportunity for businesses to establish new contacts among the industry and find new customers. Exhibitions and trade shows not only offer visibility to businesses but displaying products in a public display setting can help them advertise about their products and make direct contact with them.

To be present at such an event to showcase your business and its products is an expensive affair. Things like your location, your staff’s attitude, and the way you present your company and yourself largely matters. In order to be effective, you have to visually represent your brand with the help of display banner stands, shell scheme graphics, pop up stands for exhibitions, and banner for trade shows, etc.

Having the perfect banners and signage for your business exhibition counters matters the most here. If you visit an exhibition or a trade show, you will be able to notice the different ways businesses try to represent their brand and how some of them fail at doing so.
Some of the major exhibition signage mistakes that you must avoid

1. Illegible signage or banners:
The exhibition or trade show floor is a vast space and visitors can approach your exhibition counter from any direction, so your signage must be bold and attractive as to attract the customers from a certain distance, no matter which direction they are coming from.

Your pop up stand for exhibition will not the only one on the floor, there will be other pop up stands around you, targeting for the same customers as you. So your booth signs must reach the visitors from a distance and should be more attractive than your competitor’s signage.

There are several things to keep in mind when you think about the readability of your signage. Your choice of typography is one of the main points. Do not choose a font that has too many smaller details or unclear letterforms otherwise you end up creating signage that’s difficult to understand. So go for a typeface that looks clear and legible, no matter what size you choose.

This brings us to the size of the font which is another important aspect of legible signage. Even some of the clearest fonts will be difficult to read if the size of the font is too small. At the time of working on an exhibition printing, test the readability, and see if the font is readable in the document at a lower zoom rate.

2. Too much clutter:
At the time of designing exhibition counters or shell scheme graphics for your pop stands for exhibitions, make sure you are not adding too many useless elements to it. Your design for display banner stands or shell scheme graphics shouldn’t be muddled with too many elements and not even a single element of important being showcased properly.

Here you will be required to prioritise and be specific about the kind of message you want to communicate with your visitors. Just add enough to attract the visitors through the shell scheme graphics and exhibition printing, the rest of the information can be conveyed to them as you get to talk to them.

The purpose of your signage printing is to catch the attention of the visitors and just to invite them to your exhibition counters. Often just a simple image with just the right words can do the job. See if you can convey your message through an image and a limited number of words.

3. Don’t try to save money here:
For a lot of visitors at the exhibition, your exhibition counters are going to be the first point of contact and first impression of your brand and business. If you try to save some money here by getting a flimsy or cheap looking signage and banners for trade show, you will be losing a lot more than just a few hundred pounds.

Choose the best team of graphic designers if you don’t have them on your in-house team. Make sure the professionals designing your shell scheme panels and exhibition counters are communicated the message of your brand clearly. Go for quality design professionals and board printing companies. The best part is, these professionals will help you more with their experience and you will get to know a lot about showcasing at exhibitions from these people.

4. Make the best use of colour:
Colour is one of the most important design elements in any banner or signage. You don’t have to go all out and put too much of it, but adding the right colours in the right places will definitely help the signage in standing out. Colour will also help you present your brand in the best manner.

Contrast is another design element that needs good attention. Make sure you choose the right colours and contrasts so that the banner and the message written on it can be legible from a certain distance.

The aim is to keep things on-brand and not go out of your way just to make use of colour on your signage. Don’t go crazy with bright oranges or neon colours just to attract attention, but follow something that your brand is recognised by and play with those colours and come up with something subtle and suitable. Your design professional will be able to help you with this.

Wrap up
The main aim of attending a trade show or exhibition for any business is to put themselves out there, make a good impression, and attract some attention. A lot of new customers can be acquired at a trade show if the right kind of technique is used at the time of designing and setting up your signage and exhibition counters.

The above mentioned are some of the most common mistakes that a lot of businesses do not rectify even after being regular at exhibitions. Just by making sure that you follow the basics and try to keep these things in mind will save your business from a pitfall.