4 Key Tips To Avoid Business Failure

Running your own successful business is not easy and it's well known that around 50% of new start-ups don't make it beyond the first year of trading.

Therefore it's very important that you understand a few things to help your business to make progress and avoid failure.

Four key tips to help your business to avoid failure include:

1. Manage Your Cashflow Effectively
- Bad cashflow is the main reason why new businesses fail. You can keep on top of this by being organised and having systems in place to help. If you are not receiving payments on time from your customers then this can create big problems, when you need this money to continue trading.
- Hence you should have an organised invoicing system in place and follow up on late payments promptly. You should have a system that includes phoning the customer as well as sending reminder letters at set time intervals. You should also be prepared to use a debt recovery company once payments are well overdue.
- Also, be fully aware of what your expenditure is and when you need to make the payments by. Be aware of how much tax you need to pay and when this must be paid by.

2. Pay Staff and Suppliers in a Timely Fashion
- This goes hand in hand with managing your cashflow but it is important to pay your staff on time. Your staff are key to running your business and you must treat them fairly and keep morale high.
- Also, with suppliers if you pay late then you risk damaging your relationship with them. This may result in their services being withheld or your account being suspended which of course could affect your ability to trade as you need to.
- Therefore, you should be organised and be aware of when invoices are due for payment and pay them before they become overdue. You should also ensure that you always have sufficient funds for the staff wages.

3. Plan
- The saying "failing to plan is to plan to fail" is very true in business.
- If you have no plan and are trying to wing it as you go along then you really are fighting an uphill battle. You need to know the present situation of your business, what direction you want to head in and what results you are realistically expecting to achieve.
- Set goals and have timeframes in mind and review things regularly.
- A bookkeeping services company or experienced bookkeeper will be able to help you with all the planning, organisation and cashflow issues.

4. Market Your Business Effectively
- If you want to be able to sell your products or services to more and more customers then having a marketing plan is a good idea. To increase your revenues you'll need to either sell more and/or increase your margins and hence you need to be active in sales in marketing if you're going to succeed against your competitors. This will involve time and additional expense but you can't expect your business to grow and be successful if you don't look to actively gain new customers.